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Toñi Legs, elected first president of + Broccoli (10/05/2019)

+ Broccoli has elected Toñi Legs Millán, new president.

The Association + Broccoli, of which Proexport is a founding partner, embarks on a new stage with the first woman who has been in charge of the entity since its creation in 2010. Thus, Toñi Legs relieves former President Luis Jiménez in office stage led by five presidents.

Toñi Piernas Millán is Marketing Director of Campo de Lorca and since 2011 is linked to the sector through this company, partner of Proexport and + Broccoli.

Married, 34 years old and about to be a mother for the first time, the new president of + Broccoli represents a new air in the fruit and vegetable sector, because for the first time a professional in the sector is at the forefront of such a significant product for the Region of Murcia as broccoli.

"Something in our society is changing and we are fewer and fewer women who have to abandon our professional challenges to achieve our personal goals."

Legs is thus placed in front of the new Board + Broccoli, elected this morning in Lorca.

The components that complete the + Broccoli governing body until 2022 will be Juan Salvador Peregrín (Peregrín), Javier Bernabeu (Sakata), Jorge Reig (Agromediterránea), Luis Jiménez (Luis Jiménez), Carmen Cabra (Fruit Today) and Nuria García (Proexport ).

The new president has been contributing her experience to the previous + Broccoli Board of Directors for more than two years: "I am very excited to be able to defend this vegetable from the Presidency of the Association, for me it is a challenge to try to place it in the place it deserves. , because Spain is the main producer of broccoli, we want to achieve the internationalization of the #meunoalverde + Broccoli movement in the coming years, "he recalled.

The new president has indicated that her main objective at the head of the association is that the consumption of broccoli continues to grow not only in the producing areas, but throughout the country.

It has advanced that in Spain "we are already close to 2 kg per inhabitant per year and we will continue with the mission of spreading the benefits and properties of broccoli through actions in points of sale, with the participation in fairs and directly reaching all society through social networks so that this figure continues to grow, which is why it is essential to connect with the distributor and the consumer to convey our motto: "Broccoli, a healthy pleasure", he stressed.

Outreach campaigns and hearings

In addition to the aforementioned elections, the X Assembly + Broccoli has also served to account for the figures released from the communication campaign last year.

More than 27 million people have known during the last year the healthy properties and the culinary benefits of broccoli thanks to the promotional work carried out by the Association to Promote the Consumption of Broccoli (+ Broccoli), through campaigns in supermarkets, promotion with influential characters and actions in social networks.

#Meunoalverde

The responsible of marketing of + Broccoli, Marina Marcos, has reviewed the communication actions carried out during the last year under the motto #meunoalverde and that "have taken the healthy message of + Broccoli to almost three million people each month".

Source: Agencias

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