Portal de Lorca
www.portaldelorca.com
The Councilors of Sports and Health of the City of Lorca, Juan Miguel Bayonas and María del Carmen Ruiz, respectively, have delivered this morning to the winners of the "Addicted to Health" campaign prizes that the Lorca Consistory has carried out this month May with the aim of encouraging physical activity among citizens.
Juan Miguel Bayonas recalled that "what has been intended with this initiative is that through direct messages Lorca and Lorca practicing sport, taking into account their physical conditions and preferences, in any of the sports facilities that the municipality has, whether public or private, and also outdoors, in the Active Circuit of San Diego, or in different urban facilities for the practice of physical activity and sports.
The Councilor for Sports added that "the objective was to draw the attention of citizens, for this they have placed messages in the form of posters in different marquees, inspired by the release in packets of tobacco, with a healthy sporting purpose. a total of 30 ads distributed throughout the municipality, as well as the different mupis and other supports of street furniture, and on buses ".
In addition, to further the proposed goal, the campaign has been complemented through social networks and with the launch of a website www.adictosalasalud.com where citizens have been able to participate in the drawing of several monthly, quarterly and annual in the use of municipal sports facilities and that this morning have collected from the hands of the mayor of Sports.
María del Carmen Ruiz, meanwhile, has indicated that "to have good health and physical well-being is important to highlight three fundamental issues such as the incorporation of healthy food into our usual diet, increased physical activity and the acquisition of habits of healthy behavior These three concepts have, in turn, a backbone that acts as a common line and is the fact of having new prevention tools to combat one of the major health problems that modern society is facing the outstanding increase in the rates of overweight and obesity among the population From the City of Lorca we organize various activities throughout the year with the aim of combating this problem and raising awareness among the population.
It should be noted some data that emerge from this campaign as the 15,000 unique users that have been achieved with the raffles on Facebook, the 56,600 unique users achieved with the advertising campaign on Facebook, as well as the 250 participants in social network draws and the 860 records that have been made on the campaign website.
Likewise, the advertising agency, Germinal & Brandon Love, creator of this campaign, has been awarded three prizes at the "SaludFestival 2019" in Madrid, an international advertising festival where the best campaigns in the food and beverage sector are recognized. health.
Germinal & Brandon Love has won three awards in the categories of Best Creativity in Advertising Design, Best Originality in Graphic Piece and the Copy Awards for the best slogan, thanks to this campaign "Addicted to Health" for the City of Lorca.
Bayonas thanked all participants in this campaign for their support, as well as encouraged them to continue practicing sport in any of the facilities to improve both their quality of life and their well-being.
Source: Ayuntamiento de Lorca
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