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The "New Genderation" application invites people to make everyday challenges Or to make them aware of gender issues and motivate them to reflect on this aspect of their lives (02/12/2019)

It has been designed within the framework of a European project called “New Genderation”, co-financed by the European Union Rights, Equality and Citizenship Program 2014-2020, with the aim of preventing and countering gender violence among children and young boys.

The project foresees actions for young people from 13 to 18 years of age and for professionals working with this target group in 3 European countries: Spain, Poland and Bulgaria.

The association that has coordinated and directed the project activities is composed of “Stowarzyszenie dla dzieci i mlodziezy (SZANSA)” of Poland, “Association Pro European Network (PEN)” of Bulgaria and “Cazalla Intercultural” of Spain.

One of the actions of the project was the design of the mobile application “New Genderation” with the objective of involving young people in learning processes, improving their understanding of gender and gender-based violence, critical thinking on gender and general sensitivity towards gender.

The content of the application was generated with the help of young people and the objective of the application is to offer a tool that allows them to sensitize them on a daily basis on gender issues, promoting good treatment towards themselves and themselves. others and, in the long term, create a change in behavior.

The users of the application face 30 daily challenges that invite them to think and act, individually or in relation to others.

The challenges are randomly designated, a new challenge is unlocked every day and is available for testing.

The challenges have 3 levels of difficulty: easy, medium, difficult, depending on the time and effort required to complete them.

Some examples of these challenges are

- Easy: Discuss with your friends (at work, school, university) what are your best qualities (not physical) that you appreciate most

- Medium: Perform a domestic task today that is not normally associated with your gender.

- Difficult: Rewrite the lyrics of a song that you like, to make it more gender sensitive (a paragraph or the full letter if you feel inspired), for example, empower women, and publish it on your social media with the hashtag #newgenderation.

No proof is required by the user that the challenge has been completed, the challenges are unlocked daily, regardless of whether the challenge has been completed or not.

In this way, users can take their time to perform the challenge or even, if they have several open challenges, they can choose which one they prefer to complete first.

When a challenge is completed, part of the image that is hidden under the challenges is also unlocked.

The image, an attractive and youthful visualization, created by the Spanish graphic artist Ana Galvań, will be fully discovered when all the challenges are completed and can be used as a wallpaper on the phone, tablet, computer or through the social networks of the users

Finally, the challenges are organized by categories.

The first category currently available is that of gender equality, other categories of challenges may appear later (for example, daily challenges against racism, daily challenges against global citizenship, etc.).

Source: Ayuntamiento de Lorca

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