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Lorca began its ambitious campaign to promote tourism in Madrid to coincide with FITUR (19/01/2011)

The Councillor of Tourism of the Municipality of Lorca, Francisco Montiel, stressed that Lorca has its own stand at the International Tourism Fair and at the same place from Monday, an extensive campaign to publicize the town, including the presence of bands and characters Easter in the streets and subways of the capital of Spain.

The Councillor of Tourism of the Municipality of Lorca, Francisco Montiel, stressed that Lorca began last Monday, the wide diffusion parallel campaign in the municipality, which is developing in conjunction with the Madrid International Tourism Fair of Madrid, and has reported this morning was opened with great success the stand that Lorca is in the central hall of the fair, as well as the counter that the council has in the regional stand.

Montiel has stressed that "this year we have a very significant in terms of our presence in Madrid during the celebration of the second largest fair in the world on tourism and we are leveraging the presence of professionals and individuals interested in traveling to us know and visit us in the effort to revitalize the Town Hall for the town's economy, support our merchants and hoteliers, and boost job creation in the services sector. "

The Councillor of Tourism has stressed that the campaign we have organized include the presence of bands of Blue and White Step FITUR and the streets of Madrid, characters of Easter delivering the Madrid metro flayer Lorca invite to meet and double our presence in the precincts of the Institución Ferial de Madrid (IFEMA), present in the booth and Murcia Turística own 54m2 stand in the castle, Holy Week, the Collegiate and craftsmanship are the protagonists.

Montiel said "on Monday and began a promotional campaign through conventional and unconventional advertising, with which we intend to publicize the attractions of Lorca to the millions of locals and visitors who visit the capital of Spain."

Specifically, Sun Metro, the station used, there will be extras in our Easter outfits this Friday and Saturday.

In addition, 60 exhibitors have contracted advertising metrosx1 2, 5 meters and can be seen on the metro area including the influence of IFEMA and resorts like Sun, Serrano, Bilbao, Sevilla, Moncloa or Retirement.

This Saturday will be joined by bands of blue and white Steps, Roman Dresses, which will take turns to walk the main street of Fuencarral and the IFEMA morning (12:30 am) and afternoon (16 : 30 hours).

In addition, a large LED screen at the entrance to the fairgrounds and television screens broadcast the subway ads and promotional Lorca designed for the occasion.

Also, at 20:00 am on Thursday the council has organized a presentation of the new promotional video Easter lorquina and some of the most prominent mantles of the two most numerous confraternities Lorca, to be held in the vice- Ministry of Culture of the Community of Madrid (C / Alcalá, 31).

After this event Hostelor served a tasting of Lorca to all attendees, which is also intended to inform our cuisine.

Similarly, during the five days of the main tourism promotion fair in our country, next to the booth has been installed Lorca Photo call, before which visitors can take a picture FITUR garb of our own Easter.

These images may be later in a microsite.

Similarly, citizens who wish may participate in the draw for a stay for two people on Thursday and Friday at a hotel in town, including seats in the stands to see the two of Passion Bible Parades main ones.

The main images stand in FITUR Lorca Hall are the castle, the Collegiate and Holy Week, our three main attractions, but there will be information on all the cultural, culinary, hospitality and rural tourism.

In this sense we have released new promotional brochures rural tourism, including the new houses that have been incorporated into the vast network of accommodation in parishes, as well as visits to the excavations of the Jewish Quarter and the Fortress Sun. "

Finally, Lorca participates in a Fitur Gymkhana organized by the visitors to the fair must pass a series of tests.

Reservation of seats for Easter, for the first time

And for the first time advancing the management of reservation of seats for Easter, with the aim of providing visitors with assistance.

Also, there will be different tasting products Lorca.

Finally, the activities planned by Lorca in Madrid are being disseminated through the social network Facebook, magazines and complimentary newspaper with the largest circulation, among other means.

Source: Ayuntamiento de Lorca

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