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Councillor of Commerce, Eduardo Sanchez, explained that "it is necessary that the citizens of Lorca and the surrounding municipalities consumed in the small and medium trade Lorca, to help rebuild the city after the May 11 earthquake" .

Commercial Councillor of the Municipality of Lorca, Eduardo Sanchez, and the president of the Regional Union of Traders, Antonio Garcia, presented this morning the trade promotion campaign with the advertising campaign Lorca "Buy X Lorca", with which aims to boost the economy of the municipality.

Sanchez said "to launch this campaign we have the cooperation of the company Impursa, which has given us 45 marquees in the city, as well as the collaboration of various media, for the issuance of radio spots, advertising spots and press announcements. Also, other campaign expenses are covered by a portion of the 500,000 euros that the Bureau for Development has allocated for the Plan to Promote Trade, of which 250,000 euros were contributed by the Foundation specifically for this purpose Maphre " .

Eduardo Sanchez explained that "it is necessary that Lorca and citizens of neighboring towns consumed in the small and medium trade Lorca, to help rebuild the city after the May 11 earthquake."

Antonio Garcia stressed that the launch campaign "Buy x Lorca" was a decision of the Bureau of Trade Promotion, which are present Ceclor, Chamber of Commerce, Municipality and Autonomous Region, "because we consider that the distribution of this amount among all traders would be an insignificant amount for each, so well used in dynamic measures we all can benefit more, while fighting Central administration because you take a direct line of support. "

Councilman Trade has indicated that among the actions for the standardization of business is also included relocation of traders who have lost their business premises in joint spaces with a common local conditioning while rebuild or rehabilitate the local affected business.

In addition, it includes the design and development of this marketing promotion of Lorca, to be released in the province of Murcia and the southern towns of Almeria and Granada, as well as an awareness campaign on the socioeconomic recovery of the municipality have companies local rehabilitation and reconstruction of Lorca.

Similarly commercial consumption will be promoted through a campaign in Lorca bonifique it off track, is encouraging the recovery of the historic city center promoting the establishment and location of new establishments in such an environment with non-refundable grants to the adequacy of existing premises therein; will facilitate the conduct of commercial activities in the city center on a monthly basis, will improve the signage at the entrance to the city indicating the commercial areas, parking areas shall be provided in the vicinity of commercial areas and organize seminars and activities of business interest to be made by Chamber of Commerce and Ceclor.

Source: Ayuntamiento de Lorca