Portal de Lorca
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This is the signature "Bodegas Castaño," which will feature exclusive distributor and Redis Dibos Ros Moreno for sharing these "bottles of solidarity".
Councilman Trade of the City of Lorca, Eduardo Sanchez, has reported that the company Bodegas Castaño will develop a joint initiative to raise funds for the Bureau Economic Development.
Sanchez Abad explained that this firm has projected a marketing plan a special edition of a wine for the quarter from December 2011 and February 2012, with the desire to be participants and solidarity with the Platform "We Lorca".
The initiative includes the bottling of 15,000 bottles (1250 boxes of 12 units) of "Hécula 2009" with a special label that includes the slogan: "We Lorca".
Each unit sold will contribute 1 Euro to the Bureau for Development.
Company sources have indicated that they planned an average of about 210 establishments partnership to purchase an average of 5-6 boxes to meet our original objectives.
If this first edition had the success we all desire, would be considered a second edition of the same.
The selling price of these bottles to shops / restaurants will be the same as it has been for the past 2 years, including a promotion of 20% in the extra merchandise sales and profits energize the campaign.
These bottles will be distributed by the Region of Murcia, primarily, or where we may be required.
For this purpose, has the support of the distributor and Exclusive Redis Dibos Ros-Moreno, who will be the exclusive link for such marketing.
From Bodegas Castano has stated that it is important to note that only HosteLor (Association of Innkeepers of Lorca), has about 90 partners obviously are the main players in the campaign.
It is also found on sale at Brown's Store, our hotel on foot warehouse.
Source: Ayuntamiento de Lorca
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