Portal de Lorca
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The City of Lorca, Hostelor and Employment Plan of the Spanish Red Cross in Murcia have signed a collaboration agreement for the development of the Campaign "In Reality Not Funny", by which 10,000 mats will be distributed by the various partner establishments for holding the gastronomic week flat Murcia and in other activities that develop both institutions in the coming months in the municipality Lorca.
The firm participated ONG'S Councilwoman City of Lorca, Antonia Lopez Moya, director of IPE Red Cross in the Region of Murcia, Encarni Marin, and the representative of the Executive Hostelor Francisco Reverte.
The mayor of ONG'S stressed that "this initiative we join hands in Lorca to combat discrimination and inequality, making for an innovative prism as in the mood to treat such a serious matter. This is a new gesture collective work of various institutions and organizations in order to achieve results for our town to build a better, fairer and more equal ".
In the agreement signed, Lorca council has funded the cost produced by printing materials (mats) and Hostelor assists in the distribution and dissemination thereof to all partner establishments.
Both institutions and committed himself to engage in awareness of discrimination that thousands of people suffer every day at work, for reasons of sex, race, or age, as well as many other stereotypical conceptions affect us all comments Encarni Marin, Director of Employment Plan Red Cross in the Region of Murcia.
The goal, therefore this campaign, which will run until December 2015, Marín own words is to "draw the attention of society and especially of enterprises, so that the origin, age or sex a person are not a barrier suacceso the labor market, on especially when it comes to people experiencing social difficulties ".
That is why the director of IPE Red Cross encourages Murcia society to "help eliminate prejudices and stereotypes that create barriers in elmercado laborala talented people by consu motivosrelacionadas race, origin, gender or age "while proposing" to promote the management of cultural diversity in all its business, social aspects, etc., as an enriching element and put the contribution of immigrants and other groups with social difficulties in value as a tool for social cohesion and development ".
The campaign has its central element in the mood.
Humor is a very powerful when highlight situations that deserve our attention and reflection tool.
The humor and irony allow us to reach directly and close to the various public way, highlighting the absurdity and dramatic of the barriers that are faced in their access to the labor market immigrants and other situations partner difficulty.
Barriers that often take the form of stereotyping and prejudice, social undervaluation and we can affect everyone at some point: being female, being older, being too young ...
With these arguments campaign throughout society goes as it also depends on the entire population that a person can get to achieve your goals in the labor market.
Together you can create the ideal setting for a real equality of opportunity occurs.
Source: Ayuntamiento de Lorca
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