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Lorca focus its presence in Fitur in spreading the application of embroidery Easter as Intangible Heritage of Humanity at UNESCO (23/01/2015)

Statues of Paseo de la Argentina Retiro Park Lorca wear cloaks Steps and promotional videos of our biblical processions will be screened on 7 giant screens located between the streets of Gran Vía and Callao, in the heart of Madrid.

January 23, 2014. The Councillor for Tourism of the City of Lorca, Francisco Montiel, has reported that the main objective of the presence of our town in Tourism Fair in Madrid, the most important internationally along with London, This year will be the dissemination and promotion of the candidacy of our embroidered Easter to be declared Intangible Heritage of Humanity by UNESCO.

For this we have defined a special strategy that includes three innovative promotional activities that will develop both the venue of the sample itself (the site of IFEMA) and in different strategic points of Madrid.

Montiel Sanchez explained that Fitur, according to the forecasts that we have been anticipated, will be inaugurated on Wednesday 28th by the King of Spain, Philip VI.

For the occasion, the stand of Lorca in said sample host two embroiderers who will be working on frame to realize the reproduction of the portrait of the King of silks, according to the tradition of embroidery Lorca.

This initiative, part of the Association of Art Embroidery Lorca and Staging in the Bible Parade Passionate, aims to make his candidacy protagonist Intangible Cultural Heritage of Humanity by UNESCO.

Note that these are teachers Workshop embroiderers launched by the Department of Employment.

One of the more spectacular actions to be undertaken during the completion date Fitur, in particular between Sunday 25th and February 1st.

This is the main promotional activity through which Lorca will have advertising space on giant screens that are in Madrid, specifically at the confluence of Gran Vía to Plaza de Callao.

We are talking about 7 screens, including 5 of the Palacio de la Prensa, one in front of Callao Cinema and another in the lateral junction with Gran Vía where spot Easter will be screened with particularly striking and impressive images of the race in size large format so it is guaranteed a high number of impacts to be the center of Madrid, a meeting point and high concentration of citizens and visitors.

The spot will be issued approximately every five minutes.

Francisco Montiel is anticipated that a proposal by the cultural association "The Art of Embroidery Lorca and its staging in the Bible Passionate Parade", responsible for the file Lorca's candidacy as Intangible Cultural Heritage to UNESCO, is going to take term next Friday January 30 in order to publicize the recent appointment of "The Art of Embroidery Lorca and its staging in the Bible Passionate Parade" by the Spanish Historical Heritage Council as a candidate for Cultural Heritage Intangible Heritage by UNESCO.

Lorca decided to move to Madrid four pieces of embroidery belonging to the estate two Lorca Guilds, Brotherhood of Farmers Paso Azul and Illustrious Cabildo of Our Mrs. Virgin of Bitterness Paso Blanco.

Lorca embroidery pieces will be exhibited in one of the most significant areas of the Spanish capital;

Retiro Park in Madrid, known as "El Retiro".

These Lorca embroidery ataviarán four statues of monarchs of Paseo de la Argentina, popularly known as Paseo de las Statues known, as is flanked by a series of them dedicated to various Kings of Spain, you sent make for the decoration of the Royal Palace of Madrid during the reign of Ferdinand VI.

Complementing this action be installed near a photocall for embroidery (3x2,5m) with the logo of the candidacy of Lorca, an information Lorca's candidacy to Intangible Cultural Heritage, where visitors can obtain information about and which will be gifted to them with a magnet with the image of Lorca's candidacy.

Also, two hostesses will be available to visitors to any request tourist information on the town and will have two devices for visitors to access the web www.bordadosdelorca.org to support the bid

Take this opportunity to raise our tourist offer

The International Tourism Fair, FITUR 2015, celebrates its thirty-fifth edition of January 28 to February 1 at IFEMA, Madrid.

The largest gathering of tourism professionals is a quote, must-attend, bringing together institutional representatives of major world tourist destinations and the business sector is the engine that keeps this industry, which makes greater contribution to the GDP of countries and regions.

Lorca, faithful to this appointment, attends again as fully geared to tourism city in order to maintain a busy schedule of business meetings between participants and international buyers and different activities aimed at improving the competitiveness of the tourism sector.

This year, the presence of Lorca in FITUR has, as its main protagonist, Easter Lorca within a historic, baroque and medieval city.

Lorca will have its own space with desk, wall bracket with vinyl image of the city and professional display days in which will be screened continuously collection of monumental video, museums, villages, beaches, restaurants, entertainment, crafts and, of course, Easter Lorca.

On Thursday January 29th, will be the act that annually by the Institute for Spanish Quality (ICTE) that the commitment of destinations and businesses with quality in tourism is recognized.

We recall that Lorca account, inter alia with Q for Quality in Tourism office and is attached to the Integrated System for Spanish Tourist Quality (SCTE) with 28 distinguished establishments.

That same day, held at the stand of the Region of Murcia on the region with the presence of the mayors of the leading tourism destinations.

On Friday will take place one of the biggest events of the presence of Lorca in FITUR Madrid for 2015:

As usual during the days finalist for the Autonomous Community public Lorca gives more space during the day public for carrying out activities to direct promotion.

This year Lorca will have an area of ​​approximately 25 m2 in which the following activities were carried out:

Also planned is a promotional action that will be reflected by the technique of graffiti on canvas the image of two of the most important monuments of the city, Castle and Collegiate Church of San Patricio, and two coats of Easter, one for each major guilds.

Thus, an original photocall that will help the visitor to our end public space takes a souvenir photo of the main attractions of the city is created.

Reserving, sale of tourist packages weekend.

In collaboration with the hotels of Lorca and the Tourist Consortium Lorca Taller del Tiempo, they have designed tour packages for every month of 2015, in particular for the weekend of February 14 (coincides with Valentine), 21 March (Bridge of San Jose), April 28, May 2 (probably Friday Procession Paper 1), May 30 (Feast of the Community of Castilla la Mancha), June 27, july 4th, July 18th on August 1, August 15 August 29 September 26 (matches show and before the Day of Tourism), October 10 (Bridge Party Valencia), November 7 and December 12.

They will be marketed through the "online booking" of the Institute of Tourism in the Region of Murcia and include one night's accommodation, tour of the city and, on the other hand, tour bracelet that includes admission to all museums of embroidery, visitor center and Fortaleza del Sol addition to providing discounts on the visit to the synagogue and promotions in certain establishments and shops in the city.

Monologues

During Saturday and Sunday Lorca conquer visitors through interpretation of a themed monologue with the main tourist resources of the city, El Castillo de Lorca, Spain Square, Palace of Guevara and Easter Lorca, etc.

in total will be six performances of 15 minutes played by a character in keeping with the theme of which will address the monologue that give rise to the projection of a video on Lorca Monumental, the Fortaleza del Sol and Easter Lorca.

The place for action will be the scenario that will be screened at the images that will be part of the monologue own screen.

The game Come Come

During the weekend will also have Lorca represent important characters of Lorca to present the play Come Come with which they motiviarán visitors to play.

Created by Lorca David Soul, Come Comees elJuego of a board game classic, simple, intuitive yet cutting strategy and chance.

The sum of these elements make their appeal.

The goal of every player is to have some fun while competing, and to gain.

This game will make you feel emotions again, that feeling of knowing that nothing is won but that fortune, sometimes whimsical, takes you to victory.

It is a board game where each player is identified by a color.

The goal of each is to get the maximum number of chips in the front side, avoiding during the game not escape through the sidebands not delete that record and eating chips from other players.

A given number and a given original direction of play set the tone.

The strategy of each player also has an important role, since nobody knows who will win until the end.

The end of the game occurs when the first player runs out of chips.

Gymkhana traveling MINUBE

For the fifth consecutive year, Fitur Minube and organize a Gymkhana Viajera.

This is the classic game of tracks which aims to bring visitors to the booths of exhibitors in a fun and dynamic way.

Visitors will be given a passport, both the inputs and the interior of the show, which also explains the rules of the game, will serve as a record of play to perform a check on outdated evidence.

Thanks to the slopes, the participant must go to the desk stand of Lorca in Murcia and fulfill the action checked.

The test must pass at the booth of Lorca will support the candidacy of Art Embroidery Lorca as Intangible Cultural Heritage of Humanity and, once made, the passport in the box with the official seal of Lorca be sealed.

The game will run throughout Saturday January 31, 2014 from the opening of the fair until closing.

After completing the game, participants must submit their passport booth minube.

You will gain more visitors stamps have achieved in the shortest time possible and once the fair, for the awards, minube will contact the tourist institution with the winner.

Lorca's prize is a weekend stay at the Parador de Lorca with guided tour of the synagogue and Jewish archaeological park.

Source: Ayuntamiento de Lorca

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