Portal de Lorca
www.portaldelorca.com
The director of commerce and handicrafts, Julio José Lorenzo, today in Lorca, with the President of the Trade Commission of the Chamber of Commerce, Juan Francisco Pelegrin, the promotional campaign of Commerce of Lorca and Puerto Lumbreras '1, 000 reasons to buy in your city "which, under the patronage of the Ministry of Universities, Business and Research will be carried out for a month to promote small and medium trade in both municipalities.
Lorenzo said the objectives they want to achieve with this campaign, including emergency measures in collecting the Plan to Enhance the Retail Distribution Sector of the Region of Murcia 2008-2010, is "to enhance the traditional trade at a time that large areas constitute a competitive, achieve customer loyalty to shops, to convey an image of closeness and personal service and attract customers in the north of the province of Almeria.
The Plan to Promote Retail Distribution Sector of the Region of Murcia 2008-2010, presented by the Minister of Universities, Business and Research, Salvador Marin, Oct. 15, has a public investment of EUR 23,642,000 mobilizing private investment estimated at 20,350,000.
The director stressed that the total amount of emergency measures for this fiscal year 2008 amounts to EUR 2,800,000.
The CEO of Commerce explained that '1000 reasons to buy in your city 'is the motto that has been chosen to convey the main idea of the campaign, according to Lorenzo, is to convey that "small and medium businesses and Lorca Puerto Lumbreras, the customer has everything you need without having to go anywhere else. "
The idea is also reflected in the brochures and television commercials and radio, which also makes special mention to the convenience of shopping in Lorca and Puerto Lumbreras, saving time and money it means.
The vision of the purchases, said Lorenzo, "is transformed into a leisure, strolling through the traditional streets, no traffic jams and crowds, as in the large shopping centers, enhancing the customer will at all times, with personal and friendly treatment offered in these establishments and the product quality guaranteed. "
The mainstay of the campaign, which will begin tomorrow and will stay for a month, consists of a bag imprinted with the slogan '1000 reasons to buy in your city 'and a second slogan "For Lorca and Puerto Lumbreras now that out '.
Julio José Lorenzo said, "This bag, which is an essential element for its utility, is the backbone of the TV commercial where we see that it introduces all kinds of items from clothing, travel, sports and appliances, among others. "
The campaign, which will reach more than 500,000 people, will spread, in addition to Lorca and Puerto Lumbreras in the regions north and Almeria which has a large population of foreign residents as an area more accessible to Almería.
Publicity activities to be performed include the distribution in the press by inserting of 3,000 leaflets, 3,000 posters in sharing facilities, issuing almost 300 spot on television and 1,000 radio spots.
In addition, each retail Lorca and Puerto Lumbreras receive 100 bags with the slogan, main object of the campaign.
First Fair Outlet in Lorca
After presenting the campaign to promote trade, the Director General of Trade and Handicrafts, accompanied by the mayor of Lorca, Francisco Jodar, and representatives of the Chamber, the Regional Union of Traders and Ceclor Lorca, launched the first Fair Outlet '08 participating municipality where 20 shops that offer for three days in the Alameda of the Constitution, top brand products at deeply discounted prices.
Outlet'08 is another initiative included in the measures promoted by the Ministry of Universities, Business and Research, to support and stimulate the commercial sector, the need to adapt to changing business contexts and the current period of contraction household consumption.
Source: CARM
Privacy policy
- Legal notice
- Cookies