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Peñarrubia inaugurated the first course of promotion and marketing of tourism products of the Universidad del Mar in Lorca (21/09/2009)

The Councillor for Education and the City University of Lorca, José Joaquín Peñarrubia, inaugurated this morning the first course on the promotion and marketing of tourist destinations and welcomes the Universidad del Mar in Lorca.

Peñarrubia stressed the importance of this course will be held in Lorca, "a city that works every day to become a college town and tourist at a time.

The City and the Autonomous Community are making an effort to strengthen supporting our culture, our heritage, our gastronomy and our rural area to increase the number of visitors. "

The Director of the courses of the Universidad del Mar, Manuela Lopez, thanked the cooperation of the Town Council with a University of Murcia and has underlined the success of courses held in July in Sun City and that starts today .

The course of promotion and marketing of tourism products and destinations will be held this week in the mornings at the Cultural Center of the city these days professors of the School of Tourism in Murcia, the President of FEAAV and the Institute of Tourism Studies Ministry will discuss the translation of advertising texts tourism, new technologies, the functionality of the image and the current situation of travel agencies, among others.

This cycle will be held until Friday morning session will include a tour of Lorca's tourism product on Wednesday afternoon.

Source: Ayuntamiento de Lorca

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