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The City of Lorca and the Integra Foundation organized the Training Workshop on Electronic Business CECARM (24/09/2009)

Lorca City Council along with the Integra Foundation organizes two workshops on e-business to be held in the Museum Garden Ruano the next September 30 and October 1.

These are workshops that include many activities such as lectures and debates

by a special rapporteur on the subject.

In addition, attendance is free, only registration is required, after completing a form on the link www.cecarm.com / workshops .

The e-commerce training workshops in the Region of Murcia (CECARM) is one of the actions under the Third Plan for the Development of Information Society in the Region of Murcia (regióndemurciaSI 2008-2010), which drives the Directorate General Telecommunication and Information Society and development is included within the Digital SME program Avanza Plan in the Region of Murcia.

Such action has also, with funding from the Ministry of Economy and Finance , the Ministry of Industry, Tourism and Trade , the European Development Fund (ERDF) and is coordinated by the Integra Foundation .

The aim of these workshops as the Integra Foundation is to promote the use of electronic commerce in the Region of Murcia for free and is aimed at entrepreneurs, business and of course users.

On the one hand, the first workshop will teach you optimize a site

web to make it visible to search engines, will bring the functionality of a traffic analysis (Google Analytics) and review the aspects to be taken into account to fill the top positions in Google.

On the other hand, in the second workshop will discuss the internet marketing strategy: sponsoring, affiliate programs and search engine optimization to the adequacy of the site to get appear at the top results of major search engines, search marketing, design and management of pay per click campaigns, affiliate programs and advertising in other media online.

SEO.

Location: Orchard House Museum Ruano de Lorca.

Date: September 30.

Hours: 17:30 to 20:30 hours.

-Optimization of our web site for search engines.

"Analysis of traffic statistics: Google Analytics.

-Get top positions in Google.

-Content Development: Influence of positioning content.

-Blogs.

"Quality of content catalogs, pictures, updates, etc.

-Web 2.0.

Marketing online.

Location: Orchard House Museum Ruano de Lorca.

Date: October 1.

Hours: 17:30 to 20:30 hours.

-Search Engine Marketing (Google Adwords)

-Design and management of pay per click campaigns.

Campaign-Optimization.

"Measuring the ROI.

Advertising in other media, online, sponsorship, social networking, blog networks, mail marketing.

Source: Ayuntamiento de Lorca

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