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The objective of this campaign is to achieve "zero dumping" of commercial cardboard to achieve a more friendly and sustainable Lorca.

The collection is established at 11 o'clock in the morning and at 7 o'clock in the afternoon, hours in which the establishment will have to deposit the folded and packaged cardboard in its façade.

The CEO of the municipal company Limusa, Juan Francisco Martinez, and the Councilman of Commerce of the City of Lorca, Maria del Carmen Ruiz, presented this morning a new campaign of citizen awareness focused on the merchants of our city on the collection of cardboard of commercial establishments.

María del Carmen Ruiz pointed out that "Limusa has reorganized its door-to-door cardboard collection service exclusively from the commercial activity that takes place in the urban area of ​​Lorca with the aim of adapting to the needs of small and medium-sized generating companies This type of waste is an initiative to collect waste paper and cardboard, primarily and in collaboration with the Merchants Union of Lorca, trade and service activities.The goal is to achieve "zero discharge" of commercial cardboard to get a friendlier and more sustainable Lorca ".

The Councilor for Commerce has indicated that "with this new campaign and this special operation Limusa extends its tour of the historic center and adjacent to the entire urban area bounded by its commercial areas, from the neighborhood Apolonia to La Viña, encompassing the commercial areas Lorca Center , Historical and Correctional Center, El Carmen, La Viña-Lorca Sur and El Barrio-Europa The directly benefitted businesses are more than 400, predominating among the interested supermarkets, furniture stores, shoe stores, clothing establishments, home and multiprecio ".

Juan Francisco Martínez, meanwhile, explained that "the collection is established at 11 o'clock in the morning and at 7 o'clock in the afternoon, hours in which the establishment will have to deposit in its façade the accumulated cardboard under the optimal conditions of delivery , that is, only cardboard without any other type of waste, folded and packaged .. Failure to comply with these rules would mean that the cardboard remains on public roads, which could lead to an infraction of the municipal cleaning ordinance.

The CEO of Limusa added that "the need to start this action originates when checking the accumulation of paper and cardboard, mostly of commercial origin, in the environment of the containers regardless of the degree of filling them. The existence of a door-to-door collection of cardboard in commercial areas aims to avoid the need to concentrate excessive efforts of the street cleaning service, improving the image of greater cleanliness of the public thoroughfare as well as the relationship between commercial establishments and neighbors. , since each one assumes his responsibility regarding the waste that he generates ".

Martinez stressed that "the commercial cardboard campaign is the third that starts the company under the motto of 'Patrol Soil', a global awareness initiative that covers the whole year 2018 and whose main objective is to inculcate practices compatible with the urban cleaning of the city The initiative to shops will be accompanied by static information on public roads, and dynamic on the road information screens, in addition to face-to-face with eco-informants who will distribute both explanatory and adhesive leaflets to collaborating establishments ".

The CEO of Limusa recalled that "this municipal company has designed a specific action plan for each of the thematic areas that intrinsically includes the municipal ordinance: time of deposit of the garbage bag in the containers, use of the bins, ride of domestic pets, special events, trade and catering, use and enjoyment of the coastal area, leisure activities and culture.The first performance was aimed at Easter and citizen behavior before the enjoyment of the holidays, while the The second one has focused on the conciliation of the walk of domestic animals with pedestrians and citizens in general. "

The initiatives launched by the municipal company have for its dissemination with the local media, both press, radio and television as digital media, led outdoor panels, mupis, urban spaces and the fleet of vehicles of the municipal company.

In addition to the programmed campaigns, Limusa is present at events and with groups of special interest collaborating in events that have a marked social and cultural profile.

Source: Ayuntamiento de Lorca