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Gloria Martín asked the need to spend 2,178 euros for the insertion of an ad in the Air Nostrum magazine, or 1,452 for another in the magazine 'Traveling with children'.
"We want to know what advertising impact they produce and if that cost really translates into more visitors to our city, because otherwise it would be throwing money," he said.
The councilor of Izquierda Unida-Verdes, Gloria Martín, today asked the local government team of PSOE and Cs to reduce superfluous advertising expenses that can be better rationalized or even used to cover much more pressing needs for neighbors.
Martin has questioned, for example, the need to spend 2,178 euros for the insertion of an ad in the Air Nostrum magazine that is provided to users of this airline.
The same goes for another hired in the magazine 'Traveling with children' that has cost 1,452 euros.
"We want to know what advertising impact they produce and if that cost really translates into more visitors to our city, because otherwise it would be throwing money," said the mayor of IU-Verdes.
The same happens with other similar publications such as those made on a website called 'Small Agenda' and which cost 665.50 and 506.99 euros;
the online ads hired on the 'Spain Today' website that cost 453.75 per insertion;
or advertising on the Garrucha-Mojacar tourist train, worth 1,210 euros.
All these amounts are derived from minor contracts signed by the Local Government Board and from which the opposition councilors "we only have information in the past when we review the minutes of their meetings," said Martin.
The mayor said that "they seem small amounts but in the end they add about 10,000 euros of expenditure made in just a few weeks."
In this regard, the councilwoman of IU-Greens was in favor of using this money in "much more effective means of tourism promotion."
In addition, he encouraged the government team to plan "head-on" institutional advertising policy.
"The advertising investment must be made with technical criteria and objectives, depending on the audiences that reflect the General Media Study and comScore," said Martin.
The councilwoman of IU-Verdes also regretted that the Department of Tourism has outsourced through a company the management of its social networks.
"Paying 5,800 euros a year to make a couple of posts a day on Twitter and Facebook is excessive," said Martin, who added that "it is a job that Town Hall workers could do perfectly."
Therefore, the councilwoman of IU-Greens recalled the need for public money to be managed as if it were his own.
"Any family knows that if they spend their resources on superfluous things, in the end it will not come to what is really important," he concluded.
Source: IU-verdes Lorca
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