Portal de Lorca
www.portaldelorca.com
This is an event that seeks to make professionals aware of our tourism potential, this year highlighting our cultural and gastronomic offer.
The Department of Tourism of the City of Lorca, by Francisco Morales, has organized together with the Institute of Tourism of the Region of Murcia a 'Fam Trip' in which the municipalities of Lorca and Murcia participate, which takes place between the 15th and November 17.
This familiarization trip has as a public professionals in the sector to let them know our tourist resources first hand and then can incorporate it as a product to market.
This is an initiative that has been developed for three years in coordination with ITREM and with the wholesale travel agency 'Wala' for the promotion of our Region, where Lorca is configured as one of the main cultural tourism destinations, and This year comes to highlight our cultural and gastronomic offer.
The mayor of tourism, Francisco Morales, said that "the objective is the promotion of Lorca and the entire Region of Murcia in travel agencies and associations, both in the national market and in the international market."
The tourist destinations and collaborators that are participating in the project are: Murcia, Cartagena, Águilas, Lorca, Caravaca de la Cruz, Mar Menor, Mazarrón, Archena and Valle de Ricote, Jumilla Wine Route and the Commonwealth of Sierra Espuña.
In addition, from the Department of Tourism have reported the actions that are being carried out.
These include promotion in other cities through a presentation of the tourist destination accompanied by a product workshop for travel agencies;
the edition of a brochure called "Murcia Region Getaways" of product for both national and international markets;
'Fam Trip' themed for products so that travel agents know our tourist destination firsthand;
marketing through the turismowala.es online platform;
as well as its integration in murciaturistica.es website and in lorcaturismo.es.
The afternoon of Saturday has ended the stay in Lorca of the different professional assistants, who have moved to Murcia continuing with the programming.
The visit to Lorca has been centered on the castle of Lorca, Parador and synagogue, followed by a visit to our valuable historical center, as well as to the archeological and embroidery museums of the blue and white steps.
Source: Ayuntamiento de Lorca
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