Portal de Lorca
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However, both are invited to disseminate their experiences in Lorca |
The Councilor for Tourism and Deputy Mayor of Lorca, Francisco Morales, has presented with the Mayor of Lorca, Diego José Mateos, and the General Director of Tourism Competitiveness and Quality, María Esther Tenza, the new Lorca Tourism Promotion Campaign that is going to start up with the aim of giving new impetus to the tourist diffusion of the municipality.
In an act of presentation that has taken place at the Palacio de Guevara at 10 am this morning, Morales has presented the innovative tourism communication campaign that not only focuses on the tourist, but also starts from the conviction that the best 'seller' of our municipality has to be Lorca himself.
"With this campaign we want to awaken the feelings and affinities of Lorca, not only of the tourists who visit us. It is an impulse, an encouragement to value our land, our traditions, our culture; to evoke the pride of feeling Lorca and share it with the world. After all, the first convinced of Lorca we have to be the ones who live and love Lorca and wish the foreigner to enjoy it as much as we do. "
With the staging that unveiled the new tourist image, Francisco Morales has presented and explained the main ideas of this campaign, as well as the new modern and close image with the warm colors of the sunset.
"The motto of this disruptive campaign is a call to share, to communicate to our environment the experiences lived in Lorca, either word of mouth, or click to click."
In addition, Morales has highlighted the new image that "is also a nod to the colors of the main and more youthful social network such as Instagram, which reinforces the motto it invites to share."
From Tourism Lorca they emphasize that "98% of the people who visit Lorca, would recommend someone their destination", that is why this campaign is a call to action and that we share all our tourist resources, because we remember that Lorca has great potential which includes beaches and mountains, monuments and culture, gastronomy, art, etc.
Francisco Morales has stressed that "another of the practical applications is the idea that we are a 'municipality to share', expanding the idea of ​​a tourist city to a tourist municipality. Lorca is the second largest municipality in Spain, so we want to decentralize tourism outside the city, diversifying the tourist offer.To do this, throughout the municipality we will highlight a series of locations in which interaction with the visitor is encouraged through social networks, accompanied by hashtags or labels created for the campaign: #comparteLorca #Lorcaytu ".
It is therefore a very interactive campaign, not only inviting tourists to share their experience in Lorca, but also several competitions will be created in networks in order for visitors and Lorca to share their photos and videos with the hashtags indicated .
Another one of the outstanding characteristics is the logo, whose form invites to see it beat.
As indicated by the mayor of tourism, "the shape of the heart is a kind form, which brings together feeling and is oriented to the Lorca citizens themselves flaunt their passion for Lorca being, in the same way, the best ambassadors of our municipality. No There is a better promotion than a town that takes its municipality in the heart and flaunts it, which shares it with love so that everyone wants to know it, calling the attraction of future possible visitors.This logo, which enjoys a very light and little load, it is easily included in resources such as publications, garments and merchandising in general. "
In addition "the strategy is to carry out a promotional campaign that will last and the Lorca enjoy it because we have the possibility of doing so, also creating synergies that reinforce it. In this sense, for example, this tourist logo of Lorca will appear in sports clubs both football and cycling, "Morales said.
The director general Esther Tenza has also intervened, who has highlighted the role of the Lorca in selling his municipality, as well as the success of this campaign to give greater visibility to Lorca, congratulating the City of Lorca in its tourism promotion work.
Then, the act of the mayor of Lorca, Diego José Mateos, who highlighted the benefits of our Earth.
"We have everything, we have the product, the heritage, we have the people, we have the gastronomy, we have the potential, in short. That's why we have to know how to sell it and renew the campaigns to sell it and open Lorca to the world. This is the objective of this campaign".
Source: Ayuntamiento de Lorca
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