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| The aim is to encourage purchases in small local businesses through a monthly draw of € 500, for 12 months, to spend in the shops of Lorca adhered to this initiative | The vice mayor of Lorca and councilor for Commerce, Francisco Morales, together with the general director of Commerce and Business Innovation, María José Ros Olivo, have presented a new campaign to promote purchases in shops in our municipality, at a press conference where They have been accompanied by the president of the Lorca Regional Merchants Union, Iván López Bastida.

It is an initiative by which customers in the different commercial areas of our city can win a raffle and be awarded 500 euros to spend in shops in Lorca.The initiative, sponsored by the General Directorate of Commerce of the regional government and the Department of Commerce of the Lorca City Council, has been organized by the Lorca Merchants Union in collaboration with the Lorca Centro Histórico Association, Ceclor and Hostelor.Francisco Morales has stated that "although it has always been an objective of this department to promote purchases in small businesses and advance customer loyalty, after the coronavirus crisis we need to raise awareness more than ever in the purchase and acquisition of products in proximity businesses.

For this, coordination between public administrations and associations is essential to promote local commerce and enjoy our municipality more and more ".In this sense, María José Ros wanted to be able to demonstrate the effort that is being made by all the administrations to help in the recovery of commerce and companies after the COVID-19 crisis.

"From the regional government we are fully aware of the difficulties traders and entrepreneurs are going through, that is why we are launching initiatives such as the Retail Recovery Plan to provide liquidity to small businesses that make up to 10 million euros available through microcredits, as well as the "Ganas de verte" campaign to encourage consumption in local stores.

We are firmly committed to digital transformation and the promotion of electronic commerce, training, advice and technological training for merchants.

"The general director of Commerce has also announced that the autonomous community will convene a new line of aid for innovation for micro-businesses and the self-employed affected by COVID-19, which will be aimed at incorporating new tools for emerging technologies and innovative services that facilitate digitization.As for the campaign "500 reasons to buy in Lorca", sponsored by the regional government and the City of Lorca, Morales has reported "will begin next Wednesday, July 1 and will run throughout a year.

A draw will be held 500 euros a month, for twelve months, which means a total of 6,000 euros in prizes for people who buy in stores that are members of the campaign.

"The participating businesses will appear on a list that will be provided to customers and must also be perfectly identified by the campaign poster that must be displayed in the store throughout the year.The president of UCCL has stated that "the only thing the customer must do if he wants to earn the € 500 is to buy in the local, traditional and close to his neighborhood shops.

In all the commercial areas of the city there will be establishments in which to participate and For each purchase, from a certain amount to be determined by the merchant, a ballot will be awarded to enter the draw.If you have social networks you must follow the profiles of UCCL and whoever wins the 500 euros can spend them within the term of 30 days in shops attached to the campaign.

"The winners will be able to spend the 500 euros in at least 2 shops, being able to be from any commercial area of ??Lorca integrated in the campaign "500 reasons to buy in Lorca".

The draw will be held on the 30th of the month and the winner will be notified on the 1st of each month by phone call.

The winner will be given a document with boxes, where each store in which they make a purchase must write down the amount of each purchase they make up to the 500 euros obtained.

Source: Ayuntamiento de Lorca