Portal de Lorca
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In the campaign "does not really have Grace" also works the Chamber of Commerce of Lorca, Hostelor and several hotels in the city that will deliver on its premises the "Do Not Disturb" reconverted "No Trespassing".
These actions are intended to Lorca and visitors can get a representation of the barriers that many people face on their way to work integration
Aldermen of Culture and oenegés the City of Lorca, Augustine Llamas and Fátima Mínguez, respectively, presented this morning by the Director of Employment Spanish Red Cross in Murcia, Eva Maria Paco, the campaign "does not really have Grace" Framed within the Employment Plan Spanish Red Cross in Murcia, and in whose development collaborates the Consistory Lorca and several hotels in the city.
The campaign consists of the distribution of fans through the main streets of the city during the days of the fair, in addition to the distribution of "pomming" Lorca hotels.
Thus, City Hall, through the Department of Culture and oenegés, and the Chamber of Commerce of Lorca, collaborates with some of the financing cost produced by printing the fans and Hostelor cooperate in the distribution and dissemination of same to all partner establishments.
The hotels (Jardines de Lorca, Gardens Amalthea and Hotel Felix) collaborate with the exhibition and broadcast facilities poster "Do Not Disturb" reconverted "No Trespassing" "pomming" - which is what many people hear when they try enter the labor market, in this way, customers and users of each of the hotels may be a representation of the barriers that many people face on their way to work integration.
Barriers based on stereotypes and / or prejudices prevent seeing the potential of a person and therefore his talent.
It is able to transfer the whole of society and business community, the difficulties that many people find their access to the labor market, and that have nothing to do with their abilities or talent, especially in a negative socio-economic context.
The campaign has its central element in the mill.
Humor is a very powerful when it comes to highlight situations that deserve our attention and reflection tool.
The humor and irony allow us to reach directly and close to the various public way, highlighting the absurdity and dramatic of the barriers they have to face in their access to the labor market immigrants and other situations social difficulty.
Barriers that often take the form of stereotypes and prejudices, social undervaluation and we can affect everyone at some point: being female, being older, being too young, ...
Broadly speaking, "does not really have Grace" was created with three objectives:
Draw the attention of the society and especially of Companies, for the origin, age or sex of a person are not a barrier to their access to the labor market, especially when it comes to people in difficult social situations .
Contribute to eliminate prejudices and stereotypes that create barriers in the labor market for talented people for reasons related to race, origin, sex or age.
Promote the management of cultural diversity in all its business, social, etc. aspects, as an enriching element and put the contribution of immigrants and other groups with social difficulties, as a tool for social cohesion and development in value.
It is recalled that Spanish Red Cross launched in 2010 the project "Building diversity and inclusion through employment" where the campaign is integrated "does not really have Grace" (www.enrealidadnotienegracia.org) in order to contribute to promotion of Cultural Diversity program that currently is funded by the Department of Immigration of the Ministry of Employment and Social Security, and the European Social Fund.
Source: Ayuntamiento de Lorca
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