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Lorca as a tourist destination grows 114.5% increase in the attention the Tourist Office and 16% the number of visits to the Workshop Time (22/09/2016)

This is the progress of data services in the Tourist Office (OFT) and Time Workshop (LTT) during the months of June, July and August.

The amount of attention in this time interval in the OFT passes from 2,144 last year to 4,599 in 2016.

The Deputy Mayor and Councillor for Tourism in the City of Lorca, Francisco Montiel, has reported that the summer period is closed in our town with a notable increase in the number of visitors and assists made by professionals who serve in the Tourist Office.

It is the consolidation of a very positive trend is the result of a tourism promotion of our municipality with the coordination and support of all sectors involved.

We are talking about a team where we had high hopes and whose fruit are becoming apparent in the light of the figures provided by the balance of the months of June, July and August.

Montiel Sanchez noted that along with the work of planning and promotion at all levels has been developed, one of the factors that has contributed demonstrably to improve significantly the results is the new location of the Tourist Office, which since last March keeps open its doors in the Plaza of Spain.

The data, in detail, are:

EVOLUTION

JUNE

449

1,209

+ 760

JULY

518

1,289

+771

AUGUST

1,177

2,101

+ 924

TOTAL

2,144

4,599

+ 2,455

It should be noted that applicants Spanish tourist information came mainly from Madrid, Zamora, Alicante and Barcelona, ​​while foreigners were from the UK, France, Germany and Belgium.

The mayor of Tourism has pointed out, going into details, that this summer, the number of tickets sold to the activities organized by "Lorca Taller del Tiempo" has increased by 16% over the previous year, while the number of attentions made by staff of the OFT has gone from 2,144 in the quarter of 2015 to a total of 4,599 in the same period this year, which translates into an increase of 114.5%.

This important increase, which was perceived in June and July, largely due to the attractive and varied range of cultural activities, from the city of Lorca have been proposed for this summer season and have received a great popular among tourists and visitors who stay in coastal towns of our region and neighboring provinces.

Pleasant temperatures, protagonists of this summer have influenced the preferences of visitors.

Resulting in an increase of daytime versus night visits have had a growth of 16% in the number of visitors, mainly by the influx of families to make the visit fun visit "Knights and Princesses".

Likewise, the average expenditure of tourists has increased by more than 17%.

Taking advantage of the evening and night to do more, enjoying more of our city and its castle during your stay.

A good thing this has contributed the increase in visitors staying in Lorca.

In the months of June, July and August 2016 has been increased by 2.08% (20.22% in 2014, 24.01% in 2015), reaching 26.33% in 2016, ie 1 every 4 tickets sold in Lorca says stay in surveys on the counters.

Evening activities have been bet this summer.

They kicked off the evening of June 24 with "Ilof" Fortress where a number of renowned DJs entertained a pleasant morning until dawn.

The evening tour "The sunset of History", through which a visit with a specialized guide was made, "The guardian of the Moon" has filled the summer of magic and fun for the kids.

The dramatized tour "Cervantes's Apprentice" represented an imaginative story about passing through Lorca, in which the public was active and closed the evening with a fun theater piece, musical performances ... etc.

This has been one of the most requested activities, even sometimes have been completed days before.

The evenings of "Perseids & Poetry", "Music & Tapas" with "IDEM, Tribute to Manolo García", "Ilof-Night music event", have shaped new proposals as innovative as Amarela, on the terrace of the stables, as spectacle central "Night of Perseids and poetry in the Fortaleza del Sol" also aroused great interest among the audience could enjoy a pleasant evening in the castle with poetry, an explanation by astronomers specialized from the top the Alfonsina Tower on why the meteor shower.

When summer gives to an end, the night of "The Loves of Don Rodrigo" moved the visitor to a night full of intrigue with the affairs of this singular character.

The success is due in large part to the communication campaign developed, which has supported the promotion through social networks and direct promotion actions personnel Tourism Lorca has performed in several of the main tourist centers of the coast Murcia and Almeria, the Week of the Garden and the Sea of ​​Los Alcazares, Mojacar and Vera.

The growing recognition of the city of Lorca and the degree of satisfaction expressed by visitors, we notice the excellent views that make us reach, is the result of joint effort of the city of Lorca offer an active, close programming and quality.

Source: Ayuntamiento de Lorca

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