Portal de Lorca
www.portaldelorca.com
Felipe VI and Letizia visited the stand of the Region of Murcia while they were promoting the Biblical-Passionistic Parades and the Jewish legacy discovered in the slope of the castle.
The Kings of Spain, Felipe VI and Letizia, have had the opportunity to know the two main lorquinas bets in the framework of the International Fair of Tourism of Madrid, Fitur, that is being developed in the capital from today until next Sunday.
The Kings visited the regional pavilion coinciding with the dissemination of a promotional video of the main local bets on tourism: our Holy Week processions and the Judería discovered on the slope of the castle.
The Mayor of Lorca, Francisco Jódar, along with the Councilor for Tourism, Francisco Montiel, and Senator Lorca Fulgencio Gil, have explained to the Kings the attractions of the city in this regard, explaining the opportunity presented to Lorca once achieved And ratified the candidacy of Lorquino Embroidery and its staging in the Biblical Passion Parades to be considered Intangible Heritage of Humanity by Unesco.
It should be noted that Lorca develops in this meeting an intense work to promote the tourist attractions of the City of the Sun, especially the candidacy of the city to form part of the Network of Jewish Quarters "Caminos de Sheparad" and the next celebration of the Easter.
The municipality is disseminating the new professional brochure with fully updated information of the municipality and with the tourist image based on the slogan "Lorca, we embroider it", as well as the promotional poster of the Holy Week of 2017 with the aim of publicizing our Great celebration and stimulate the purchase of chairs from this fair that constitutes the biggest showcase of the world for the sector of the tourist trips ".
Inside the promotional material is also a compilation DVD of different audiovisuals that show the spectacularity of this original cultural and religious manifestation declared of International Tourist Interest, but also reports of the rest of products and tourist attractions of the city of Lorca.
In addition to the graphic and audiovisual information, it also publishes in Madrid part of the lorquina gastronomy, specifically the typical lorquino crespillos, as well as the recently awarded lorquino cheeses of El Roano.
During the day today the Mayor of Lorca has officially presented in Fitur Judería de Lorca.
A tasting of El Roano cheeses has also been carried out and the "CreaTURexperiencia" workshop is taking place in the fifth edition of Fitur Know-how & Export, SEGITUR.
In parallel to the celebration of FITUR, a promotional campaign is developed that has as protagonist the Holy Week.
Thus, an advertising totem has been installed in the IFEMA central corridor in which the flow of visitors is distributed.
Also an ambitious audiovisual campaign is carried out in the Madrid subway;
Specifically in three of the main subway interchanges in the capital, Avenida de América, Príncipe Pío and Plaza de Castilla, Holy Week spots will be broadcast between Sunday 15 January and Saturday 21, appearing 340 times during each of The 7 days of the campaign, so the spot of our big party will be broadcast almost 2,400 times.
In the same way, tourist material will be distributed and the consultations will be attended, as well as meeting the agenda of meetings among which the ones destined to the integration in the Network of Judería and those that will be developed with municipalities within the Network of Destinations EDEN , A project that promotes sustainable tourism development models in the European Union, of which Lorca has been a member since 2011.
Thursday, day of the Region of Murcia in Fitur
For the day tomorrow, Lorca is expected to participate in the activities of the day of the Region of Murcia in FITUR, working in various workshops to publicize the tourist charms of the municipality and will attend the delivery of diplomas of Quality Q Which will be held at the Crystal Gallery of the Palacio de Cibeles in Madrid, where Lorca attends as head of the Quality Q and SICTED destination of the Tourism Office.
For Friday we have arranged several technical meetings whose objective is to make known the local tourist offer to different platforms of travel and travel.
Cheeses, themed monologues and crespillos for the weekend.
The weekend will be destined to the final public, so the pavilion will be transformed and we will reveal the tourist and cultural potential of Lorca to the thousands of attendees that will walk the stands of FITUR.
During Saturday and Sunday Lorca will conquer the visitors by interpreting a themed monologue in which the protagonists are the main tourist resources of the city: the Castle, Plaza de España, Palacio de Guevara and Holy Week of Lorca.
There will be 6 performances of 15 minutes interpreted by a character according to the theme of the monologue and will give rise to the projection of some audiovisuals on the Monumental Lorca, the Fortress of the Sun and Holy Week.
During the weekend there will also be tastings of the cheeses of El Roano.
In the same way, during the day of Saturday the Association Lorca-Santiago will be present in Madrid to promote an initiative to promote the Route of Argar.
Source: Ayuntamiento de Lorca
Privacy policy
- Legal notice
- Cookies