Portal de Lorca
www.portaldelorca.com
Lorca today promoted in Fitur the candidacy of the Embroidery Lorquino to World Heritage and historical heritage in the framework of the celebration of the Day of the Region of Murcia
The Mayor of Lorca, Francisco Jódar, along with the Councilor for Tourism in the Municipal Consistory, Francisco Montiel, promote the tourist attractions of the municipality during the day today at the International Tourism Fair in Madrid, Fitur, which runs until next Sunday At the Feria de Madrid Institution, Ifema.
The Lorca delegation counts today in the work day with multiple actions of promotion of the municipality such as meetings with tour operators, participation in meetings, in addition, to continue with the dissemination of the most outstanding products in this sense that owns the municipality, as Is the case of the Biblical-Passion parades Easter, with embroidery as the main protagonist, and the whole of the historical heritage of Lorca, which for this year's participation in Fitur focuses on the medieval Jewry discovered in the vicinity of the castle , With the Synagogue as the most outstanding element.
The Lorca mission has held a meeting with the heads of International Cooperation of the Ministry of Tourism with the objective of strengthening and strengthening Lorca's presence in the European Destinations of Excellence (EDEN) network, An area that encompasses places with tourist excellence.
Lorca is an active part of it, integrated in Spain by 19 municipalities, since 2011, date in which it was even a finalist of the Awards that annually delivers this body, which has wanted to highlight the work done by the various administrations Public services in the recovery and regeneration of urban spaces for their tourist use.
We are talking about a project that promotes models of sustainable tourism management in the European Union and that works as a network of exchanges of good practices between different regions of Europe.
It is supported by the European Commission, which launched the initiative in 2006. This initiative also helps to strengthen the visibility of new or emerging European destinations, encourages the creation of contact networks between the award-winning destinations and has inspired the creation A platform to share best practices in Europe
The day today, which also marks the day of the Region of Murcia in Fitur, contemplates the presence of Lorca in the activities being carried out by the State Mercantile Society for Innovation Management and Tourism Technologies (SEGITTUR ), Under the Ministry of Energy, Tourism and Digital Agenda, and attached to the Ministry of Tourism.
This organization, in collaboration with ICEX España Exportación e Inversiones, organizes the V edition of Fitur Know-how & Export, where 30 companies show the latest in innovation and technology applied to the tourism sector.
Day of the Region of Murcia in Fitur
Lorca takes part this day in the activities of the day of the Region of Murcia in FITUR participating in various workshops through which we have the opportunity to publicize the tourist charms of the municipality.
Tonight, in addition, the delegation of the municipality will attend the delivery of Q diplomas of quality to be held at the Crystal Gallery of the Palacio de Cibeles in Madrid, where Lorca attends as head of the Quality Q and SICTED destination of the Tourist Office
Lorca develops in this meeting an intense work of promotion of the tourist attractions of the City of the Sun, especially the candidacy of the city to form part of the Network of Jewish Quarters "Caminos de Sheparad" and the next celebration of Holy Week, In parallel to the candidacy of Lorquino Embroidery for its declaration as an Intangible Heritage of Humanity by Unesco.
The municipality is disseminating the new professional brochure with fully updated information of the municipality and with the tourist image based on the slogan "Lorca, we embroider it", as well as the promotional poster of the Holy Week of 2017 with the aim of publicizing our Great celebration and stimulate the purchase of chairs from this fair that constitutes the biggest showcase of the world for the sector of the tourist trips ".
Inside the promotional material is also a compilation DVD of different audiovisuals that show the spectacularity of this original cultural and religious manifestation declared of International Tourist Interest, but also reports of the rest of products and tourist attractions of the city of Lorca.
In addition to the graphic and audiovisual information, it also publishes in Madrid part of the lorquina gastronomy, specifically the typical lorquino crespillos, as well as the recently awarded lorquino cheeses of El Roano.
In parallel to the celebration of FITUR, a promotional campaign is developed that has as protagonist the Holy Week.
Thus, an advertising totem has been installed in the IFEMA central corridor in which the flow of visitors is distributed.
Also an ambitious audiovisual campaign is carried out in the Madrid subway;
Specifically in three of the main subway interchanges in the capital, Avenida de América, Príncipe Pío and Plaza de Castilla, Holy Week spots will be broadcast between Sunday 15 January and Saturday 21, appearing 340 times during each of The 7 days of the campaign, so the spot of our big party will be broadcast almost 2,400 times.
In the same way, tourist material will be distributed and the consultations will be attended, as well as meeting the agenda of meetings among which the ones destined to the integration in the Network of Judería and those that will be developed with municipalities within the Network of Destinations EDEN , A project that promotes sustainable tourism development models in the European Union, of which Lorca has been a member since 2011.
Thursday, day of the Region of Murcia in Fitur.
For the day tomorrow, Lorca is expected to participate in various technical meetings whose objective is to make known the local tourist offer to different platforms of travel and travel.
Cheeses, themed monologues and crespillos for the weekend.
The weekend will be destined to the final public, so the pavilion will be transformed and we will reveal the tourist and cultural potential of Lorca to the thousands of attendees that will walk the stands of FITUR.
During Saturday and Sunday Lorca will conquer the visitors by interpreting a themed monologue in which the protagonists are the main tourist resources of the city: the Castle, Plaza de España, Palacio de Guevara and Holy Week of Lorca.
There will be 6 performances of 15 minutes interpreted by a character according to the theme of the monologue and will give rise to the projection of some audiovisuals on the Monumental Lorca, the Fortress of the Sun and Holy Week.
During the weekend there will also be tastings of the cheeses of El Roano.
In the same way, during the day of Saturday the Association Lorca-Santiago will be present in Madrid to promote an initiative to promote the Route of Argar.
Source: Ayuntamiento de Lorca
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