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Sports Complex Felipe VI launches new image and starts a campaign to promote healthy habits and physical activity in the Lorca population (19/01/2017)

As part of this renovation, a web site (www.cdfelipevi.lorca.es) has been created in which you can consult the different sports activities, the different sports facilities, as well as public prices and bonus rates, among other aspects .

In addition, the "We believe in you" campaign will have a special impact both in the city and in social networks that can be visited through the profiles of Twitter (@cdfelipevilorca) and Facebook (Sports Complex Felipe VI)

The Councilor for Sports of the City of Lorca, Juan Francisco Martínez Carrasco, has announced the new promotion campaign and the website of the Felipe VI Sports Complex, a tool "designed to show both the excellent facilities of this sports infrastructure as the broad Offer of guided activities that make Philip VI one of the most important sports complexes of the national territory.The new website has the same domain as the previous one, www.cdfelipevi.lorca.es, and from today it is available for all Concerned. "

Martínez Carrasco stated that "the website has been created by the Council of Information Society and has a very visual and accessible design, in the line implemented in the municipal portals in recent years. Users and therefore incorporates a series of contents through which the excellent facilities of the complex can be known, with a wide gallery of photographs, public prices and the rates of the different bonds are also presented. Which will be renewed with the latest contents of interest ".

The Edil has announced that "it emphasizes especially the section dedicated to the services that are offered Felipe VI is innovative by the catalog of activities and all these are specified so that the interested ones can know them and know their benefits. Such as pilates, spinning, yoga, zumba, step, cardio box, body health, core, functional training or Latin dances, etc. With their particularities and photographic galleries, aquatic activities such as aquafitness, aquasalud, , Children's or pregnant. Other areas of interest are those for the bodybuilding room, personal training, Latin dances, zumba kids, counseling or medical examination.

"Another interesting aspect is that the website allows to know all the personnel that work in the Felipe VI, with special attention to the trainers and monitors, because it is made known its curriculum, experience and the type of activities that direct, becoming in this way An invitation to know each of the workshops that are carried out.We intend to continue to incorporate improvements to the web with the objective that through it can be realized in the future from reservations to payments of facilities.

Martínez Carrasco has announced that "jointly with the launch of the website we will develop an image campaign to promote Felipe VI and its activities. It consists of corporate video, advertising on buses, led screens and fixed spaces , As well as the "We Believe in You" promotional campaign that will have a special impact both in the city and in social networks through Twitter (@cdfelipevilorca) and Facebook (Felipe VI Sports Complex) profiles. The new logo and slogan of the complex, as well as the equipment of the trainers and monitors, with which we have managed to have a homogeneous and modern image in line with the character of this center.

Source: Ayuntamiento de Lorca

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