Portal de Lorca
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With this commercial initiative, which will have a special decoration centered on hearts and in which more than 160 prizes will be distributed among 8 commercial areas, it is intended that the neighborhood establishments show the quality and confidence of their products to demonstrate the customer loyalty Lorca
The Councilor for Commerce in the City of Lorca, María del Carmen Ruiz, along with the President of the Regional Union of Merchants (UCCL), Antonio Martínez, have presented a new initiative to promote Lorca trade that will develop from this Wednesday, February 7, anticipating the celebration of February 14, Valentine's Day.
It is the project "Querrás Regalar Amor", designed by the UCCL, with the collaboration of the Lorca Consistory, with the aim of implementing the wide range of initiatives that are carried out in our municipality under the trademark "Querrás Buy in Lorca ".
María del Carmen Ruiz pointed out that "this commercial action, in which more than 110 businesses from 8 commercial areas participate, is divided according to the area in which we do our shopping but all under the same motto, with which we intend to create a cohesion in the associative movement of Lorca and encourage different actions for revitalization by zones.Also, it is intended that neighborhood shops, those closest to citizens, show the quality and confidence of their products and establishments to demonstrate in this way the loyalty to Lorca client ".
The Councilor for Commerce explained that "the campaign will take place in two periods: from February 7 to 14 it will take place in the Commercial Area El Barrio Europa and from February 12 to 14 in Lorca Center, Juan Carlos I Avenue, Lope Gisbert, Log and Historical Center Within this dynamic action, establishments will display hearts with the slogan "This trade wants to give you away", in addition to giving out prizes to customers who make purchases during these days. It should be noted that the gifts will be delivered in leaflets with a heart shape, during a set time slot the establishments will make great discounts and direct prizes, with additional gifts including a gastronomic tasting at the Mercado del Sol, a dinner for two. people in the Los Cazorlos Restaurant and 12 tickets for the Movida 80/90.The total of gifts distributed amounts to more than 160 ".
Ruiz added that "in terms of decoration outside of commerce, in order to liven up the streets, speakers with ambient music of romantic themes and ballads will be installed, as well as a heart-shaped carpet at the door of each establishment. On the other hand, during business hours, a white limousine will drop heart balloons in surprise form through the streets and distribute information about the campaign. "
The Edil de Comercio, finally, has encouraged "the different commercial areas to continue to make the city an active Lorca and encourage people to frequent their shops and enjoy some services of proximity and quality. This type of initiatives that promote the transit of customers to stores and points of sale in the city, as well as encouraging consumption by doing activities to make the City of the Sun more alive than ever. local Lorca can find the best products, the highest quality and the best prices, so from the City of Lorca we also encourage Lorca to make their purchases with more love than ever in small shops "
Date: According to the Commercial Areas involved will be made in two periods defined in signage and campaign.
12 to 14 February.
Lorca Center.
Avenida Juan Carlos I. Lope Gisbert.
Log and Historical Center
7 to 14 February
The Europe Neighborhood
Number of shops adhered to this campaign: 112 shops
Awards to deliver more than 160 awards and 8 Commercial areas involved.
Bell:
It consists of two actions of dynamization and loyalty.
Within the Commerce:
The hearts will put "This trade wants to give you"
Each trade puts a prize that will be delivered to customers who buy in those days, according to Area.
These prizes will go in a few hearts that the trade will deliver to the customer when making a purchase.
Some hearts will be awarded, others will not, but in all areas, and all businesses will give prizes.
There are also additional prizes: Gastronomic tasting of M.Sol Dinner for 2 of Los Cazorlos- 12 tickets to Ana Torroja / Movida 80-90 Lorca- among other gifts.
In addition the trade, will give direct gifts, discounts to customers during that time slot.
On the door the badge will be a carpet of heart.
Out of Commerce
Environmental music speakers with ballads, romantic music, that will enliven the streets
Limousina blanca will give heart-shaped balloons, during the days of the campaign, during business hours, release the balloons to surprise people, as well as try to distribute information about the Campaign, but that is yet to be determined.
In AC El Carmen, he wants to add hearts in the lampposts.
They are pending to value that decoration economically.
We will have the publicity of the Press Conference.
A publicity wedge that Juan Carlos Calderón will give us for free so that we can send it by whatsapp, and until we receive a subsidy from the City Council, advertising money is quite scarce.
So we will appeal to the dissemination of Social Networks and the Press Conference, as well as the effect of the Limousine.
Source: Ayuntamiento de Lorca
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