Portal de Lorca
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The objective of the campaign is that Lorca and Lorca are aware of the importance of citizen collaboration to have a clean city, through different messages that will be complemented with the passage of the months, dedicating March to Easter and the road cleaning
The CEO of the company Limusa, Juan Francisco Martínez Carrasco, has announced the launch of an initiative aimed at encouraging the residents of Lorca to collaborate in the cleaning of its municipal area with the aim of making Lorca a benchmark of public cleaning.
Martínez Carrasco has pointed out that "under the umbrella of 'Soil Patrol', Limusa initiates an awareness campaign that will be developed throughout the year 2018 and whose main objective is to inculcate practices compatible with the urban cleaning of the city, promoting good civic habits regarding street cleaning, for which a specific action plan has been designed for each of the thematic areas that the municipal ordinance intrinsically includes: time of deposit of the garbage bag in the containers, use of the bins, walk of domestic pets, special events, trade and catering, use and enjoyment of the coastal area, leisure activities and culture. "
In this regard, the Chief Executive Officer announced that "the first performance is aimed at Easter and citizen behavior before the enjoyment of the holidays." Advertising is based on four points of attention to the citizen and visitor. the initiative, which is the coat of arms of the fortress drawn in a collaborative key, calling for participation so that among all the street cleaning is a reality, making good the maxim of "it is not cleaner the one that is washed but the one that less gets dirty ", applied to the public road, because we want that patrol to form the whole of the citizenship".
"In the second place is the message of awareness, constituting a firm but friendly sentence, oriented towards the positive character." The third aspect is the information on the treatment of the municipal ordinance that regulates the street cleaning service in Lorca to the reported fact, in case of committing a violation, it is a nod to those citizens whose civic behavior is correct, as well as a warning to those who break it, whose attitude is detrimental to the former and the community. provides the service and its means of communication, through the website that will be renewing content according to the demand for information from citizens, since it has just renewed its corporate and structural image ".
For the dissemination of the campaign "Land Patrol" will be local media, both press, radio and television and digital media, outdoor led panels, mupis, urban spaces and the fleet of vehicles of the municipal company.
So the month of March, as indicated, the message will be around street cleaning during the celebration of parades biblical passion Easter Week.
In April, the use of the sanecanes and the walk of pet animals;
in May, to the commerce and the hotel trade;
in June, to residents in buildings;
in July and August to the beaches;
in September, to responsible leisure during the Fair and Festivities;
in November, to San Clemente;
and, in December, at Christmas.
In addition to the programmed campaigns, Limusa will be present at events and with groups of special interest collaborating in events that have a marked social and cultural profile.
The first stake has been the Popular Race of San José on the occasion of the International Women's Day for Equality.
Source: Ayuntamiento de Lorca
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