Portal de Lorca
www.portaldelorca.com
The slogan of this initiative is to "help Lorca."
Looking to sell as many bracelets advantage of widely reported events, like football, running and popular celebrations.
June 16, 2011.
Lorca's mayor, Francisco Jodar has received the President of the Equestrian Peña Cultural Association "Al-Bino" Caravaca de la Cruz, Francisco Hernandez Lopez.
Both have publicly disclosed an ambitious initiative to raise money that will go to help the victims of the earthquake on May 11.
Specifically, these funds will be made available to the "Solidarity Committee" to determine the best use of the same, as is done with the resources that come to our city the result of joint initiatives of different kinds.
Along with charity fundraising, this joint action aims to convey the need for assistance to the victims of earthquakes, and therefore, encourage collaboration in this task by purchasing this bracelet.
The activity of this project starts from now and will be held in the coming months through the promotion and sale of these bracelets using any media it to reach the citizen.
Be established agreements with companies for distribution, publication and promotion.
Also look for sales promotion and broad social impact events, such as concerts, football games, festivities, culture, etc..
Sources of the organization of this initiative have noted that the dissemination of this initiative will take place largely through social networks, looking for a "digital word of mouth."
In that sense it has developed a powerful website from which you can access all the information.
Enabled dissemination resources are:
Official Website http://www.ayudemosalorca.es activity.
Place promotion and contact https://www.facebook.com/pages/ayudemosalorca/205039659532936 Facebook.
Access point on twitter: http://twitter.com/ayudemosalorca.
Will also be conducting an extensive mailing campaign aimed at all kinds of associations, organizations and public and private institutions, in order to inform and encourage participation in the initiative.
Since the Cultural Association stressed that "we do not move other purpose than to help by raising the maximum possible for this initiative or any other where we offer help. We believe that many citizens who can bring those two euros worth a bracelet. For almost everyone is an affordable sales price and the sum of many will we can get, or at least try, make great projects.
The sale of bracelets solidarity began on June 11, taking advantage of the solidarity march held in Bullas, and continued yesterday at the "Lorca are all" held in Murcia.
Saturday morning will be at the Triathlon Cehegín, as well as the play-off final for promotion to first division between Elche and Granada.
Next week is also expected to attend the race "Everyone Lorca", to be held in Molina de Segura, and the prize "Golden Ramaleras" in Caravaca de la Cruz.
Source: Ayuntamiento de Lorca
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