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The Director General of Tourism, Marina Garcia, opened today by the Councillor of Tourism of Lorca, Francisco Montiel, the V Conference on Rural Tourism to be held until next Thursday.

The event is organized by the University of Murcia in collaboration with the Department of Tourism of the Municipality of Lorca.

Marina Garcia cited as benefits of rural tourism, which "encourages seasonality, diversification of activities within the same product, enhances the creation of complementary activities and promote synergies with other tourist products, enhances economic activity in rural areas and improves the quality of its spaces and infrastructure. "

Furthermore, "respects the area's natural resources and contribute to safeguarding, promoting job creation and diversity, the target audience of rural tourism has a very different profile that includes a wide arc of population."

The lectures are complemented by the filing of communications in different subject areas and practice tomorrow to visit a real experience of rural tourism in Calnegre tips.

The speakers closer to the audience for this sector is increasingly on the rise in the Lorca municipality and can be a shock to promote economic and business activity in rural areas in which Lorca has a great deal.

The Service Director for Tourism Promotion of Navarra, Carmen Oroz Iribarren, will share with participants the experiences in rural tourism in this region.

Also participating directors of the three colleges of tourism in the region, and the president of the Federation of Rural Tourism in the Region of Murcia, Carmen Alvarez Sandoval and Antonio López, a consultant who will bring experience on the marketing of products Rural Tourism.

Statistics

According to the National Institute of Statistics, in 2010 32,277 visitors traveled to rural areas of the Region, representing an increase of 3 percent over 2009.

There is an increase of international travelers 60 percent between 2009 (769) and 2010 (1,225 visitors).

"The stability than these figures," said Garcia, "from the Executive makes bet for rural activity as one of the most promising regional tourism."

The Director General of Tourism concluded by saying that "today, despite the current financial crisis, we face an encouraging picture in which almost all statistics relating to rural tourism are showing positive trends."

Source: CARM