Portal de Lorca
www.portaldelorca.com
Environment Councilman of the City of Lorca, Melchor Morales, has reported that the poster that promoted the show SEPOR in 2010 has won the first prize in national advertising competition XIV, awarded by the editorial Albéitar.
This is a company specifically tied to the veterinary sector.
The poster, along with other participants from different parts of Spain, has been voted by 15,000 veterinarians subscribed to it.
The manager SEPOR, Patry Bermudez, said about the show that Lorca is very good news, reflecting the commitment to quality is carried out from the organization of the sample in all areas.
With regard to the promotion of the event, has always opted for the making of a very specific profile cartel, which represented the different branches to see the agricultural area, livestock and food.
We wanted the image of SEPOR 2010 was positive and give hope, illusion, light for the future, an overall picture of connection and coherence between the sectors involved.
Bermudez Patry noted, moreover, that the message he had to spread the promotional poster was a message of "hope and cohesion. Primarily representing all sectors involved in the Fair, but the main image was the pig with which National Week born pigs. That idea had to be bound, without fail, with the image of Lorca, his castle in the background as a city reference. also bet on the color increase predominantly rural atmosphere that evokes the primary sector . In short, it is a poster designed from the heart, with respect to all sectors to be easy to grasp, being legible and the subtlety of the colors. "
Source: Ayuntamiento de Lorca
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