Portal de Lorca
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The 40 volunteers of the "bungling without borders" help since last May to the recovery of housing affected by the earthquake in Lorca
In the ad, in which a children's choir version, the song "Whatever" Oasis group, highlights true stories that reinforce the message of happiness and that "a better world is possible" that has characterized its 125 company year history
The campaign also invites Internet users to share their reasons for believing in a better world through www.cocacola.es and hashtag # razonesparacreer.
The 40 volunteers of the "bungling without borders" that help since last May to the recovery of housing affected by the earthquakes in Lorca (Murcia), star in the new campaign for Coca-Cola Christmas which opens today.
The new campaign, which revisits the spot "Reasons to Believe" tells real stories of anonymous individuals who have demonstrated by their actions that "a better world is possible" and shows that, despite the news that remind us that we are experiencing a bad time, many people every day shows that you can help create a better society.
The ad, in which a children's choir version, the song "Whatever" by Oasis news shows filled with optimism that have been published in various media and social networks.
Among them is the story of the volunteers of "bungling without borders", in addition to helping those affected by earthquakes in Lorca, perform minor repairs to homes of seniors who also serve as an excuse to give them company for a while.
The campaign also shows the history of Almeria Francisco Moreno, 49, who donated a kidney to his grandson, Kevin, 5, and Huelva Patricio Mora, arranges for years free New Year's Eve dinner for the homeless in the area in his restaurant on the beach of La Antilla (Lepe).
The spot also includes the story of a village house that offers free León a family who wants to live in it, and the barber Moroccan Abdellah El Mekaoui, 28, who lives in Bilbao, which returned 400 / 10 Christmas lottery was found in the street
The new announcement from the company, which will be on air from today, was originally created by the agency Santo Buenos Aires and adaptation to the Spanish market has been made by McCann Erickson Madrid.
The piece will have versions for TV 45 "and 10" versions as well as radio, press, outdoor advertising and online.
Also, this campaign also invites Internet users to share their reasons for believing in a better world through www.cocacola.es and hashtag # razonesparacreer.
This campaign is part of the slogan "Open Happiness" presented by the company in Atlanta in 2009 and opened the same year the spot "Encounter".
This ad tells the story of Joseph Mascaro, a 102 year old Mallorcan, and Aitana Martínez, a newborn baby in Madrid.
Source: Agencias
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