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FITUR visitors through the streets of Lorca through a touch screen (22/01/2012)

FITUR visitors yesterday and today are walking the streets of Lorca through a touch screen designed so uninterested in the search Gooogle and where you can learn more about the offer monumental, commercial and hospitality of the city, and read stories of those who lived through the May 11 earthquake.

The City Council has set Lorca tourist information point in the conditioned space by Lorca at the stand of the Murcia region to expand the public's attention final visit the fair over the weekend.

At this point further information has put a television in which videos are displayed Lorca biblicopasionales parades, crafts and declaring Lorca Lorca as European City of Sport for 2013.

The platform "With Lorca" is an initiative of Google and the city of Lorca that wants to bring the culture, traditions and attractions in the city, while keeping alive the memory and history of those who suffered the earthquake on 11 May this year.

To this end, the platform is divided into three sections: "Stories" that allows access to the testimonies, images and videos of city residents who were affected by the earthquake, as well as those that reveal the secrets of this Murcian town.

Stories also can be shared both through email and various social platforms such as Twitter, Facebook and Google Plus.

The second section, "Routes", which offers six different routes through the city (which also can be done virtually with Street View), one out of caps, one for shopping, one related to the celebration of Holy Week in the town, a historical tour of the center and two different routes with the most significant in the suburbs.

And finally, "Embroidery" which includes six samples from one of the oldest and most recognized traditions of embroidery featuring Lorca belonging to each of the six local religious brotherhoods.

Thanks to technology, high-resolution images can be enlarged to enjoy every detail of each piece.

The platform also allows the use of image edges to create postcards and send them via email.

It's as simple as clicking on upper right tab highlighted in yellow "send a postcard from Lorca" and choose both the detail of the embroidery you want to include the text of the greeting.

In doing so it is possible to donate an amount to the Bureau for Development of Lorca, made by the city of Lorca, Regional Government, Central Government, political parties, different organizations, platforms affected by the earthquakes and consulates in Morocco and Ecuador from where you are dividing the various aids solidarity to help those gathered are faring worse as a result of earthquakes and has already helped over 3,000 victims.

The Mayor of Lorca, Francisco Jodar, stressed that "this is a major initiative to Lorca for different reasons. And it offers a pioneering platform will be an important support for Lorca as we will have to truthfully all that has happened since May 11 at the same time show the tourist attractions of Lorca as synonymous with our city desire to rise again. "

At the same time Jodar said that "we own Lorca who from our love for our city so we show explaining its attractive media."

Therefore, the Mayor wanted to "congratulate Google to show their solidarity, support and Lorca Lorca through an initiative in which we have deposited so many hopes for the recovery of our city."

"The year 2011 was a year that has seen a wide variety of natural disasters in the world to us, that we have had a closer has been to Lorca and from Google, we wanted to provide our technology to not only to help preserve the memory of Lorca but also to bring the city, their customs and their history to users around the world. With the invaluable assistance of the City of Lorca have been able to give life to this platform we hope to regain the attention on the town and its reconstruction and recovery process, "said Francisco Ruiz Anton, Manager of Public Policy and Institutional Relations of Google Spain.

Source: Ayuntamiento de Lorca

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