Portal de Lorca
www.portaldelorca.com
This year the city of Lorca live your most special Easter celebrated with great effort after the earthquake of May 11 affected both the city and its people.
After an intense promotional campaign and media, who work selflessly in various media, the City of Lorca extended with an information point at the Cultural Center to the visitor's attention these days.
DEVICE INFORMATION SPECIAL EASTER
Councillor of Tourism of the City of Lorca, Francisco Montiel, this morning the device will display the city tourism this year to celebrate Easter and will include 30 professionals.
In this respect as in previous years, the Municipal Bureau of Tourism of Lorca strengthen its attention to visitor facilities, now in the Visitor Center Lorca Workshop of Time from Good Friday until Easter Sunday, not only in the number of people who attend the Office but also with a significant expansion of its regular schedule.
Likewise, desks installed in other areas of the city.
At City Hall, every day there are processions
In San Francisco
In Santo Domingo
Next to the Palace of Guevara
City Cultural Center where he also chairs can be purchased for Easter.
Furthermore, as has been done in recent years, every day of procession several pairs of hostesses will tour the center of Lorca from the Oval to La Merced through the main centers of concentration of visitors to provide information to tourists.
Similarly, as we perform the last year, will use the mobile information point for those who come to meet Lorca Holy Thursday and Good Friday and park at the San Diego and Eroski shopping center.
Be installed again in the square next to the descent of the Eroski Bridge.
PROMOTIONAL MATERIAL
In order to meet the entire demand for information from all points of care, referrals to other offices in the region and neighboring provinces, care of correspondence, etc..
is proceeding to the next printing of tourist material on Easter:
16,000 programs in collaboration with Cajamar
5,000 leaflets of Courtship
3,000 posters
3,000 journals Easter
PROMOTIONAL ACTIVITIES AND COMMUNICATION
This year we have conducted an intense media campaign about Lorca Easter it has been possible largely thanks to the support and collaboration of different media free.
Among the magazines that has been publicized Lorca Holy Week is the magazine of Iberia, Ronda with a story and Iberia Regional, buckthorn with an ad in the Easter special, the Travel Magazine of Children with a sheet Magazine advertising and Travellers in its online version.
They have also pledged their cooperation and magazine gastronauts Sibarita Corner is distributed in the English Court and the magazine for the Anglo community of Almeria Lifesytle.
Many websites specialize in tourism have also published information about Holy Week in Lorca.
Also highlight the cooperation that we have been offered from Yellow Pages that will keep the two weeks prior to the leisure and tourism sections of various online ad formats related to this celebration.
Other companies are working in different ways for the dissemination of Holy Week in Lorca as Vision Media Productions and Cánovas Led Lorca spot with the issuance of Easter in their television screens and TV Regional chain of Murcia and La 7 Verial advertising firm that has made Galicia a free mailing to its database of over 500,000 emails from companies and individuals in Spain.
Similarly, from the central government through Turespaña and from the regional government of Murcia through Tourism is being given and promotional coverage of the events planned to encourage potential tourists to decide on our fate at this time.
In Madrid this week and the weekend will be broadcast commercials in various programs on ABC Radio Punto and also has had the invaluable collaboration of Paco Nadal, a journalist who has posted on his blog of The Country traveler an interesting and moving article on Holy Week.
OTHER ACTIONS
Coinciding with Easter, we receive a familiarization visit in relation to the declaration file Intangible Heritage of Humanity by UNESCO in which the City Council continues to work and is further confirmed the visit of 6 journalists from Scotland, Brussels and London specializing in tourism management has been organized by Turespaña within the framework of cooperation established with the city after the earthquake last year.
The confraternities of White Pass and the Pass Blue, as previously announced, have put their chairs on sale at special prices for seniors and Lorca are receiving a significant number of requests from outside Lorca both confraternities and in the Office of Tourism.
It has received 75% more information via mail last year about Easter and the acquisition of locations.
Source: Ayuntamiento de Lorca
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