Portal de Lorca
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The municipality develops a wide campaign to promote tourism promotions including the Cante de las Minas, Week of the Garden and the Sea, and in the coastal towns highlights (Torrevieja, Mojacar, Vera, Mazarrón ...)
The Councillor for Tourism of the City of Lorca, Francisco Montiel, reported that on the occasion of the celebration this year of the tenth anniversary of Lorca Workshop of Time, you will be making marketing actions of the city at different points of the coast in the region of Murcia and neighboring provinces with the aim of publicizing Lorca among tourists who are vacationing in the different areas and get them to increase tourist visits and overnight stays restored heritage in accommodations.
This Lorca Taller del Tiempo organizes a set of activities for the summer in the Fortress of the Sun and in the city suitable for all ages where Jewish culture, the archaeological park of the castle and the synagogue have the most prominence.
More than 11,200 people visited the facilities managed by the Consortium during the months of July and August 2012 and participated in the activities during the day, although they were nocturnal activities which assume greater prominence.
Tourism Councilman anticipated that development is planned a series of activities this summer in our town that has been divided between day and night program as follows:
Day program:
Visit "A Day at the Castle of Lorca": Monday to Sunday you can visit with audioguide strength in four languages ​​and was known as a military castle in the Middle Ages.
This could be complemented with guided visit to the Archaeological Park and the Synagogue and Jewish culture workshops for families with children come.
Guided tours of the newly restored Palace Guevara: will be held from Tuesday to Friday at 19:30 in order to publicize the restoration recently performed and uniqueness of the palace.
This monument, to earthquakes, is receiving more visits after the castle.
This visit aims to prolong the stay of tourists to the city.
Evening Program:
Night tour "Nights at the Castillo de Lorca" this visit is a novelty, and to be held throughout the month of July from Tuesday to Saturday for an official guide where you will visit the synagogue and the castle at night telling stories and legends of the past and how different cultures coexisted who shared this space during the Middle Ages: Muslims, Jews and Christians.
There will be three performances per day at 19:30 h, 21:00 h and 22:30 h.
I Love Fortaleza Festival Summer Session: to be held on Friday, July 12 at the castle to enjoy a great evening out with house music set with the performance of different Dj's.
from 21:00 h to book dinner at The Castle Stables until 5:00 am in the morning.
Poetry Perseid and the Fortress of Sol: August 10 celebrated the night of San Lorenzo in the castle popular because of the falling stars to better understand this phenomenon with the help of "Espartaria" and live music " The Berry Chucket ".
Night visit dramatized "Traces of Jewish Culture in Lorca": from 13 to 24 August will be the theatrical visits which will assume the role of nocturnal visits to the castle, to Jewish culture and the synagogue as protagonists of stories and legends.
Passes will be uninterrupted every hour from 20:00 h to 22:00 h.
Festival "Jewish Lorca," a new contest that will be officially unveiled next Thursday, July 4.
Exhibitions outside Lorca:
Francisco Montiel also anticipated that will be carried out promotional activities in border areas in order to attract tourists to our city.
The exhibition "Traces of Jewish Culture in Lorca" remain in the Botanical Garden of Cordoba until August 15 and from August 20 until September 11 we will have at the Convention and Exhibition Centre de Avila.
The exhibition commemorating the tenth anniversary of Lorca Taller del Tiempo "Lorcalízate! 10 Years by Lorca Tourism" will be in Vera in August.
Promotion and Marketing Actions:
The Councillor of Tourism explained that the summer advertising campaigns continue the same line of image campaign launched earlier this year to commemorate the tenth anniversary of Lorca Workshop of Time with the slogan: Lorcalízate!
To carry out the promotion of these activities will be the following:
Attendance at regional events: will install a tourist information point at the Festival de Cante de las Minas de La Unión and Week of the Garden and the Sea of ​​Los Alcazares.
Promenades: promotions are made boardwalks the coast of Murcia and Almeria during the month of August (Mojacar, Vera, Mazarrón, etc).
Outdoor advertising: Billboards are placed (4) and marquees (5) during the summer in major coastal towns from Torrevieja to Mojacar.
Signage: will be published a total of 300 posters with basic information about the activities that will be distributed to shops, hotels and eateries.
In collaboration with the Department of Tourism Lorca also be sent to the Office of Tourism of Murcia and surrounding provinces.
Brochures: We will release some 8,000 brochures to be distributed through shipping and personalized business establishments and tourist offices.
Newsletters: With each activity and periodically throughout the summer, will send a newsletter to all our databases.
A total of 4,000 contacts in each shipment.
Social Networking: In the field of social networks will be made daily comments, invitations to events, etc..
can directly reach about 4,800 people through the media.
Also worth noting that through these means, during the remainder of the year is campaigning on Facebook, following the slogan of "Lorcalízate", which encourages our followers to be photographed next to a memorial of city or who are visiting with our "Lorcalizador", thereby participating in the draw for stays at hotels in Lorca.
Source: Ayuntamiento de Lorca
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