Portal de Lorca
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The Councillor for Culture of the City of Lorca, Sandra Martinez, presented this morning at the Palacio de Guevara poster for the Fair and Festival City this year has been designed and realized by the author Peter Gray Young Lorca.
The mayor of Culture stressed the great originality and quality of the poster, highlighting its innovative character.
The design and technique chosen by Peter Gray for the poster for the Fair Lorca following the slope created by Russian artist Yulia Brodskaya graph.
The technique, called "quilling" is characterized by pasting cardboard or paper strips on a rigid base to form the desired composition.
The work associated with this technique are considered in many cases as true works of art, custodiándose original centers of Oprah Winfrey, Ferrero, San Francisco Museum of Modern Art, Country Music Association and numerous private collectors.
In Spain there are actually very few examples of this technique (as the case Startbucks campaign, Nokia and communication campaign organization UNESCO).
The complexity of its composition makes only large companies such as OB, Nokia, Starbucks, The Guardian and The New York Times decide to go for them as a way to communicate.
Sandra Martinez explained that the design Poster Fair and Festivals in Lorca is the result of over 200 hours.
From conceptual design, computer modeling, cutting the cards or gluing different strips one by one, has been done step by step with the greatest of delicacies for the end result was the desired and searched and there were no technical problem.
The central figure of the poster is the silhouette of one of the most important and iconic buildings Southeast Spanish: the facade of the Palacio de Guevara, opening its doors to the Fair and Festival of the city of Lorca.
It has also sought to recover two such symbolic elements for the history of posters Fair Lorca such as Carousel and Ferris Wheel.
Who is Peter Gray?
The poster for the Fair City of Lorca 2014 designed and made by 23 year old Peter Gray.
Born in the town of Lorca, moved to the city of Valencia in order to study Industrial Design Engineering and Product Development at the Polytechnic University of Valencia.
Currently, continues his training in the world of business and Marketing, an MBA at the prestigious Business School ESIC Business and Marketing School.
For 6 years, the young Lorca combines his engineering company with freelance work and in his spare time.
His projects have focused on the world of communication, advertising and corporate image.
Throughout this week a video Making Of documentary, where you can see in detail the manufacturing process poster be published.
Source: Ayuntamiento de Lorca
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