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In this issue 40 operators, more than 70 companies and 120 companies will participate

The Minister of Industry, Tourism, Business and Innovation, Juan Carlos Ruiz, along with the mayor of Lorca, Francisco Jodar, opened today at the hotel Amalthea Lorca III Bag Tourist Hiring Murcia, which will provide more than 1,000 meetings between tour operators and companies.

Specifically, this year 40 operators (tour operators and incoming travel agencies) and more than 70 companies (hotels, restaurants, apartments, transfers, camping, lodgings, wineries, golf courses and tourist guides, etc.) involved, and involving 120 entrepreneurs.

In this regard, the Exchange encourages Contracting few rounds of meetings and promotes agile individualized according to the preferences of tour operators and business agendas.

As explained by Juan Carlos Ruiz, this formula "provides greater efficiency in relations between operators and companies" and makes him "the most important and effective business meeting of the tourism sector in the region by the volume of business generated and it contributes positioning of tourism products in the region of Murcia. "

It also has a double bottom, time and cost.

The head of Tourism said this year compared to previous editions, "operators are more suited to the needs of companies involved, allowing greater success of the negotiations."

This improvement is the result, among other things, a thorough market survey, which has revealed what the needs of the companies and where the best resources to meet them are.

Three editions

The celebration of the three editions of the Exchange Contract has involved the participation of 96 tour operators, some from Italy, UK, Norway, Sweden, the Netherlands and Portugal;

12 incoming agencies;

240 companies and nearly 400 entrepreneurs.

As noted by the Minister during the inauguration, "few such initiatives yield such positive results of participation in such a short time and allow us to talk of consolidation in just three calls. This is a formula that has been gaining in effectiveness year after year thanks to the collaboration of employers and tour with the regional administration. "

Finally, Juan Carlos Ruiz said that "from the Ministry are working to revive the tourism sector in the region, and this means finding the necessary strategies to open new avenues of business."

The Region of Murcia is among the pioneers in starting community initiatives to revive the tourism sector, as the Plan to Increase Office of Tourism, Marketing and Promotion Plan in which we are working with employers or this same bag Contracting, "he said.

Source: CARM