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Lorca City plans to ecoinformadores at street explain what we do and what can not be deposited in different containers.

In addition, lectures will be in all schools and colleges, 50 neighborhood associations and 20 youth groups, women, the FAMP, ...

Councilman Environment of the City of Lorca, Melchor Morales, has reported that the initiative 'Educating recycle' is the thematic framework of more than a hundred briefings scheduled throughout 2015 between lectures, conferences and meetings in which Lorca City Council aims to optimize all available resources at its disposal to spread the message of recycling and ad hoc, selective collection of light packaging in both quantity and quality, that is, distinguishing clearly between what we do and what you can not deposit in the yellow container.

Practically an action would take place in Lorca every 72 hours.

Interest groups or stakeholders of this strategy brings together students, adults, groups, groups, associations and organizations.

Specifically, briefings will be directed to thirty schools for students primarily (but not exclusively) aged between 7 and 14 years, to schools, to fifty neighborhood associations and briefings are proposed twenty groups and organizations such as the Youth Council, the Federation of Associations of Parents of Students and housewives, among others.

At street level, device ecoinformadores attend the demand for information to move pedestrians in person.

18 actions are planned spread over 2015, visiting the areas of greatest activity and population density.

In addition, recycling containers will be at dates such as the International Recycling Day (May 17), World Environment Day (June 5), concerts and events of social significance.

Hence concerned environmental communication device arranged in Lorca most ambitious to date on recycling, with human resources, infrastructure and technology Limusa as competent municipal utility in the matter by the City of Lorca, the supervision of the Autonomous Community of the Region of Murcia and funding Ecoembes.

The aim is to increase the ratio of contribution of light packaging in Lorca, mentalizing about the importance of recycling, facilitate the provision of household waste segregated at home, creating social awareness and reporting as a tool to raise awareness and opportunity for remember the strategy to reduce, reuse and recycle.

Also to automate the gesture of separating the recoverable fractions at home to deposit each type of waste in the appropriate container.

To that end will be edited 15,000 flyers with messages to the number of containers that need to recycle to increase only 1 kilo per capita figures for recycling.

For example, it would suffice to place 1 bottle of water (1.5 liters) per week;

or 1 packet daily yogurt;

or 6 cans of soda per month;

or, 1 can of canned small every 3 days;

or, 2 bottles of cleaning product for each month;

or 40 liter cartons in a year to increase by kilo annual statistics.

At the technological level, social communities will be a priority setting for viralizar messages and informational content generated activity using marketing techniques to try to exploit social networks and other electronic media such as newsletters to sensitize segments of the population more familiar with smartphones and tablets as a means to communicate.

Source: Ayuntamiento de Lorca