Portal de Lorca
www.portaldelorca.com
This year he does not get Lorca Veractiva contest because it will not be carried out by starting a new phase for the fair which will host a new concept of current reality in the tourism sector to adapt to new trends the market demands and focusing on a renewal agreement with the principles of sustainability and quality and we were informed by letter on June 2 last month, citándonos again for next year's edition will take place from 5 to 9 August 2009.
Despite this, the Department of Tourism, along with Lorca Taller del Tiempo, in its promotional plan to publicize the tourist attractions in the city and to support the marketing of various tourism products, as well as all those activities undertaken by this department, will conduct advocacy work abroad in which has included various promotional activities in the Costa de Almeria, in order not to carry out actions in a potentially beneficial for the promotion of our municipality, as well as actively participate in the actions provided by the Autonomous Community of Murcia.
To do this, they will combine different promotional activities in order to make the most of the activities in the area.
Murcia Resort
Murcia Turística, will be present with an Information Point on the promenades from the coast of Alicante to Almeria, including Vera.
This point will be assisted by a hostess, will include a workshop for children and will present one of the actors in the Fortress of the Sun
PLACES
DATES
PROMENADE SANTA POLA (ALICANTE)
28-Jun
PROMENADE Torrevieja (Alicante)
05-Jul
PROMENADE SAN JUAN (ALICANTE
12-Jul
PLAZA NUEVA - MOJACAR
19-Jul
PORT MAZARRÓN
26-Jul
PASEO DE LA COLONIA - EAGLES
02-Aug
VERA - ALMERIA
09-Aug
LA MANGA - THE ZOCO
16-Aug
LORCA
Various promotional activities that will be combined in parallel and focused on final consumer.
1 .- Workshop for children entitled "Build the castle of Lorca and .... Bensakar achieved, the mascot of the Fortress of the Sun."
This workshop will be held at different beaches during the Saturdays in July and August (from 11:30 - 14:00 hrs.) Consist of defining an area on the beach where the action is done with large flags identifying Lorca , monitor, and the presence of one of the actors in the Fortress of the Sun Children will participate in the workshop building his castle, will be presented with the mascot of the castle and free tickets to visit the castle.
PLACES
DATES
Vera
July 12
Eagles
July 19
Mojacar
July 26
Vera
August 2
Mojacar
August 9
2 .- Direct Action in Markets
Coinciding with the promotional activity on the beaches are going to visit the markets of the different municipalities, which will move an actor of the Fortaleza del Sol distributing promotional material.
Hours: 09:00 - 11:00 hrs.
Markets:
Vera
Eagles
Mojacar
3 .- Trade Visitors
To reinforce the two promotion detailed above will be conducted sales visits to the various hotels and shopping malls, providing promotional materials and information.
At the same time develop a complementary advertising campaign in magazines such as print, radio and television which promote Nights at the Castle to be held during the month of August, with visits dramatized in the Fortress of the Sun, having the same a budget of 50,000 euros, between Murcia and Lorca Travel Time Workshop.
Source: Ayuntamiento de Lorca
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