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The City Council moved Lorca's Passion "The Race" from Easter to IFEMA (23/01/2009)

The Councillor of Tourism of the Municipality of Lorca announced this morning that "for the first time be able to live and feel the excitement of the parades biblicopasionales Easter lorquina off the Avenida Juan Carlos I, thanks to new technologies and design prepared by the Session for its booth at the International Tourism Fair of Madrid's IFEMA Fairgrounds. "

To do so, mount a tunnel in which visitors to this exhibition may be made to see images and hear the sounds of "live" and all the souls of the followers of each of the Steps of our Easter.

"We want visitors to the stand to stay Lorca amazed at what they can offer and so we intend to give as realistic as possible to the recreation of the race, within the constraints of technology and space, so that all passers-by are encouraged to come to our city, "added the Alderman.

This play stand outside an image of the Collegiate Church and the Castle in the city of size 10x5 meters.

In addition, there is a counter which will distribute information on all the tourism products of the municipality, rural, cultural, festivals, gastronomy, Easter, coastline, "Lorca Taller del Tiempo" ... In the front of the stand Lorca (50 m2 ) also may see a large map of location of the municipality.

On the other hand, Lorca also have a significant presence in the stand of the region.

Specifically, Lorca represents the path of Sight in 'The Corridor of the Senses, in which visitors can enjoy unprecedented images of sites in the municipality, such as Valentine's Cejo, Luchena the Eyes of ...

In the leisure of the regional stand, there will be a screen that projected images of all art festival, along with four screens that will go to the Festival del Cante de las Minas, La Mar de Músicas, and Jazz Festival SOS 4.8 ..

In addition, Lorca have an interactive table, arranged along major circulation corridors, which will provide a touch screen with promotional videos of the various tourism products of the municipality (Easter, Lorca Taller del Tiempo, Rural Tourism Litoral, Tourism Monumental, Food & Crafts), a photographic archive of 255 images, as well as access to major municipal websites of interest for tourists.

Advocacy

Planned activities for the promotion of Lorca highlights the typical distribution of 'cunt' Lorca, and 500 scarves white scarves and many other blue with the slogan "Semana Santa de Lorca, a different passion."

At the booth of Sun City also enjoy videos of tourist products of the municipality (including festivals of Muslims, Christians and Jews) and an exhibition of handicrafts Lorca.

The Councilman added that "We also installed a bluetooth zone that will attract visitors to areas where Lorca will be present, either in the regional stand (located in Hall 7) or the same (in the central courtyard at the height of Block Five). "

In addition, the pet will Bensakar for Friday, Saturday and Sunday, while an actor entertainer will be present every day to encourage you to visit the interior of the booth experience Lorca.

Folk group Lorca "Songs and Dances Virgen de las Huertas" in the XXIX Festival Folk Peoples of the World, on Saturday January 31 at 16:30 pm in the South Auditorium Ifema.

For its part, the stand of 'Murcia Turística' will host the presentation of the tourism product Lorca Resort on Friday January 30 at 10:30 am

Montiel also stressed that "thanks to the management, all this promotion, winning quality has been achieved with a budget of 50,000 euros, compared to 208,507 that was spent in 2007"

Source: Ayuntamiento de Lorca

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