Portal de Lorca
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The Ministry of Universities, Business and Research, through the Directorate General of Trade and Crafts shows from tomorrow in its institutional stand the National Fair Swine (SEPOR), to be held at the fairgrounds in Santa Quiteria Lorca The project 'The crafts industry. "
This initiative aims to initiate and strengthen collaborations between the various productive sectors of the Murcia Region and craftsmen to provide new products and attractive identity and value.
The project, jointly organized by the Directorate General of Trade and Handicrafts and SEPOR management is based on intersectoral collaboration as a basis for innovation and design in a way that reflects in increased profits for both.
Trades and Industry work together to offer their customers innovative designs, attractive and breakers, which make packaging and eye-catching presentations.
The CEO of Crafts and Trade, Julio José Lorenzo, said that "artisans of different trades, such as potters potters, weavers of rugs, metalisteros and stone carvers, exclusively designed custom packaging for gourmet products companies such of Coato, Los Quijales, Germimur, Variety, Reverte, Bodegas Helifrusa Contreras and dedicated to sausages, canned vegetables and animals, and winemaking. "
The result of this collaboration is very innovative products such as packaging for hams made with rugs, tables of stone carved to serve sausages and cheese, sprouts and necklaces with ceramic wine coolers.
In addition, corporate gift has been redesigned by artisans for some exporters.
Innovation in products offering new designs and materials, is one of the key strengths that develops the Ministry of Universities and Research Company to upgrade the crafts sector.
Source: CARM
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