Portal de Lorca
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Lorca Mayor, the Director General of Commerce of the Autonomous Region and President of the Chamber of Commerce open this activity Lorca Training Plan for Small Enterprises.
The Mayor of Lorca, Francisco Jodar, the Director General of Commerce of the Autonomous Community, Julio José Lorenzo, and president of the Chamber of Commerce of Lorca, Eusebio Abellán, inaugurated this morning some days on merchant-consumer communication in a frame economic crisis, which are involved hundreds of merchants Lorca and Puerto Lumbreras.
Francisco Jódar congratulated the Chamber of Commerce for organizing this activity of the Training Plan for Small Enterprises, funded by the Regional Government.
Eusebio Abellán has stressed the importance of small businesses also continue to form and adapt to new realities, taking advantage of new resources.
Julio José Lorenzo stressed that this seminar is in addition to other actions to support small and medium businesses that are being made by the City and the Community's own Chamber of Commerce, the Merchants' Union, Commercial Areas, the Centre Open Commercial Ceclor.
These actions include the Mercachollo, the Fair Outlet bonds, parking and other dynamic activities in the streets, ...
The conferences have begun to Susan Campbell, who has lectured on "consumer trends and their influence on the point of sale", after which Victor Martin will explain consumer behavior in the commercial space and finish the session morning Rosa Dominguez, who will report on the quality of customer service and generating sales difference.
In the afternoon, Carlos Fernandez will give a talk on "Brand communication and visual communication product (Brand delivery and Visual Merchandising), to end the day with practical home shop window assembly techniques.
Source: Ayuntamiento de Lorca
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